Month: July 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is… Continue reading »

The post Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem appeared first on AdExchanger.

When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they’d normally be in the Big Easy. The Essence Festival typically draws more than 500,000 people and makes a $300 million economic…

Digitas has been named integrated creative and media agency of record in the U.S. for Playtex, Carefree, Stayfree and o.b., a suite of menstrual brands owned by Edgewell Personal Care. The agency beat out eight others to win the business, according to the company. The Publicis-owned agency’s New York office will run the account, led…

It’s difficult to know something well if that thing is deemed too taboo to discuss openly. That’s the concept behind Tampax’s latest ad campaign starring comedian and actor Amy Schumer, who has a track record of exploring uncomfortable topics in her films and stand-up specials. In a series of videos that feel more like comedy…

News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is–which, Annovera birth control would like to remind you, is a “Va.Gi.Na.” In a new campaign by McCann, the brand challenges the phrase “the V-word,” a shorthand that makes the…

LinkedIn began rolling out an audio-recording feature that allows users to record the correct pronunciation of their names, which can be listened to by other users. Our guide will show you how to use this feature on your profile. Note: These screenshots were captured in the LinkedIn application on iOS. Also note that while you…

Trying to foster a friendlier social environment, Instagram is giving users more control over comments inspired by their posts.

After two years of work, the independent auditors say Facebook Inc. has made progress, but are particularly critical of its failure to curb hate speech by politicians, and of its stiill “reactive and
piecemeal” approach to civil rights.

The group’s goal is to achieve growth in black leadership ranks in advertising so they’re proportional to the U.S. black population by 2023.

When people identify or assign a term like person of color, it makes me feel like I have an identity crisis. I’m a mom who happens to be a mom of color but who never refers to herself in that way and, frankly, doesn’t really see what being of color has to do with being…