Month: July 2020

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said… Continue reading »

The post Amobee Intros Self-Serve Platform To Link Linear Buying With CTV appeared first on AdExchanger.

TikTok is expanding its advertising capabilities internationally. The social video app is moving Ads Manager, its self-serve platform that allows advertisers to custom-build campaigns, out of beta, the company announced today. Previously, self-serve options were only available to select customers in certain markets. All other sales were direct. The company didn’t disclose which companies used…

For the first time ever, “The New York Times Magazine” is turning its entire issue over to fiction in order to make sense of reality. “When reality is surreal, only fiction can make sense of it,”
explains the cover line of the magazine’s July 12 edition.

Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing “brand safety” into the forefront for many brands even more than usual. This week’s analysis of
marketing-related interest and intent data from Bombora shows two big themes. One is how interest in brand safety correlates to a focus on brand values.

Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the 2019 season through May 31, 2020, while fellow WR D.K. Metcalf of the Seattle Seahawks had the top growth rate among players with at least 100,000 followers, and New Orleans…

As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…

This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the new normal that will soon follow – it’s crucial to connect with the right audience. The pandemic has created a fluid situation for people,… Continue reading »

The post Leveraging Data To Address Consumers’ Most Pressing Needs appeared first on AdExchanger.

Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix’s publicly traded shares hit another high — up nearly 4% to $493.81 — up 52.6% year to date.

Charlie Daniels did not mince words. He was not a “prepared statement” kind of guy.