Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…
TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs
TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the health… Continue reading »
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Ad Hits Trump Where Millions Are Suffering: Job Losses
It’s the bread-and-butter issue that often determines election outcomes. As James Carville famously put it: “It’s the economy, stupid.”
TikTok Swept Up By Powerful Political Winds
TikTok owner ByteDance decided to pull the app out of Hong Kong this week, presumably in response to the Chinese government’s new draconian security laws.
Kai-Fu Lee Gives AI a B-Minus Grade in the Covid-19 Fight
Robots and computer programs can help with social distancing and food delivery, but have been less helpful in developing a vaccine.
Tech Giants Face Antitrust Showdown; The Strange Story of Big Boy: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Tech’s Top Executives Prep for Antitrust Showdown Amazon’s Jeff Bezos,…
The Trade Desk CEO Is ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies
In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk’s valuation hovered above $20 billion at the close of trading Tuesday. Ahead of…
Pearls Before Swine by Stephan Pastis for Wed, 08 Jul 2020
Dilbert by Scott Adams for Wed, 08 Jul 2020
Food52 Broadens Its Ambitions By Bringing On Chief Commercial Officer Claire Chambers
As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that match their interests. During the pandemic, sales in Food52’s shop have risen 175% year over year. Unique visitors doubled in May. But the pandemic also changed Food52’s own ambitions to grow its brand. After receiving… Continue reading »
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