Month: July 2020

Presenting itself as a “natural source of vitality,” French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animal characters. Created by Ogilvy Paris, the new campaign comprises three short 30-second videos showing a squirrel slam-dunking nuts into a nest, two bees “boxing”…

Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren. In Sweden, McDonald’s and agency Nord DDB flipped the script on the brand’s iconic Happy…

Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy–or, at least, put him on indefinite hiatus. The towering mascot will be replaced by a character named Dolly, a blond-haired bobbysoxer trotted out to help promote the brand’s hand-breaded…

Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain’s relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review. The American-Chinese restaurant empire–which has more than 2,200 locations globally–spent $8.7…

Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company said on Tuesday. Headcount was around 46,000 in 2019. The move – which Nielsen called “an optimization plan” – is more accurately described as a massive cost-cutting effort to support Nielsen’s upcoming split into two… Continue reading »

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