Month: July 2020

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ballyhooed itself as a source for great video inventory. There’s not lot of inventory on Prime, for instance, and Twitch functions as… Continue reading »

The post How Amazon Is Winning The War For CTV Attribution appeared first on AdExchanger.

ABC will get to air NBA games again starting Aug. 2, but the network is getting an early jump on the league’s eagerly-awaited return with a live prime-time special airing a week earlier. The two-hour event, called NBA Countdown Presented by Mountain Dew: NBA Restart, will air Saturday, July 25 on ABC at 8 p.m….

When the global pandemic hit, attention was focused on the agreements among parties: advertisers, agencies, production companies, talent and rights holders. Conversations focused on termination rights, contingency provisions, insurance and force majeure. To restart advertising production, new agreements and provisions have been drafted. While the parties negotiate and debate, there remains an almost insatiable need…

Raise a glass–and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon label and American-style lager, is debuting a peach-flavored boozy iced tea in 26 states this summer. PBR’s alcoholic twist on the traditional refreshing drink delivers the sweetness of iced…

The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments across the globe continue to put regulatory pressure on Big Tech. Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai will appear as witnesses at…

The Police Data Accessibility Project aims to request, download, clean, and standardize public records that right now are overly difficult to find.

Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry. To promote the new product, the Mars Wrigley brand decided to mirror the product in Starburst’s first vertical-only ad campaign designed for viewing on…

LinkedIn will begin rolling out an audio-recording feature for profiles this week, enabling members to create a recording of the proper pronunciation of their names, which will be clickable on their profiles. The optional feature will roll out to all members globally over the next month, with adding a pronunciation limited to Android and iOS,…