Month: July 2020

“Dieting feels punitive,” says F-Factor founder Tanya Zuckerbrot. That’s why she calls her brand a lifestyle, not a diet. And even though there is no shortage of weight-loss plans out there, including some billion-dollar brands, Zuckerbrot says F-Factor stands alone and doesn’t have competition. In this week’s edition of I’m With the Brand, host Ian…

Around the world, and particularly across Europe, Sweden has face a lot of criticism over its handling of the Covid-19 pandemic. While other countries locked down, Sweden implemented a light touch approach-large gatherings have been banned and people told to socially distance, but there has not been a lockdown. As a result, a number of…

The total restructuring charge for this year will now be $150 million to $170 million, and permanent overall cost reduction will yield $250 million in annual savings, Nielsen says. Last year Nielsen
said it would split into two publicly traded companies — Nielsen Global Connect and Nielsen Global Media.

An expanded deal with the National Football League was one of the content agreements detailed by Snap Inc. at its Snap Partner Summit last month, and the league will present near-real-time highlights on the platform three times per week (Sundays, Mondays and Thursdays), up from once per week during the 2019 season. Snap said in…

Social video app TikTok will pull out of app marketplaces in Hong Kong due to a new national security law, which threatens free expression in the semiautonomous region. “In light of recent events, we’ve decided to stop operations of the TikTok app in Hong Kong,” TikTok spokesperson Laura Perez said in an email. The new…

After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a… Continue reading »

The post OpenSlate Rejoins The YouTube Measurement Program Following Contract Deadlock appeared first on AdExchanger.

Facebook recently officially rolled out its Facebook News tab, which gives users the ability to view local, regional and national news stories in a single place. When you’re browsing the Facebook News tab, you may decide that you want to see more stories from a specific publication. Our guide will show you how this is…

It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry’s Q2 results by the equity research team at Pivotal Research Group, indicating that the
ad industry is split along two distinct economic paths: a performance-based marketplace that has essentially rebounded and a brand-based one that continues to languish amid the pandemic and
macroeconomic downturn.

Boycotting Facebook ads is a tough decision, but one that brands increasingly feel they must make to remain true to their values.

Augmented reality has received much attention over the last few months as stores closed their doors and consumers sheltered in place. AR brings the in-store buying experience into consumers’ homes. Shoppers can see how a new pair of glasses, cute summer dresses or freshly dropped sneakers look like on their own faces, bodies and feet,…