The Cleveland Indians announced via Twitter late Friday that it would consider a name change. The team posted a statement saying, “We are committed to engaging our community and appropriate stakeholders to determine the best path forward with regard to our team name.” The decision to review the name “Indians” came after a week of…
Walmart Wants to Salvage Summer With Drive-In Movie Theaters and Virtual Summer Camp
In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained. The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters. Walmart evp and chief customer officer Janey Whiteside said…
Facebook: How to Hide a Publication From the News Tab
Facebook officially rolled out its Facebook News tab last month, allowing users to view local, regional and national news from a variety of sources in a single place. If you come across a publication you don’t want to see in your News tab, you can hide it so that stories from that source no longer…
Facebook, WhatsApp, Telegram Pause Responding to Hong Kong Authorities’ Requests for User Data
Facebook reacted to China’s imposition of a national security law in Hong Kong last week by revealing Monday that requests for Facebook and WhatsApp user data from law enforcement agents in the special administrative region were suspended. Messaging application Telegram took similar steps, as well, telling Hong Kong Free Press that it will not process…
Influencer Marketing Pioneer Coltrane Curtis on the Steps to Success for Industry Talent
Team Epiphany founder Coltrane Curtis is all about firsts. He was one of the first employees at Ecko Unlimited before urban fashion caught fire. He was at the vanguard with Complex magazine, serving as what he called “editor at extra large.” Curtis forged a partnership with rapper 50 Cent to create G-Unit Apparel, and was…
The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by… Continue reading »
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Adweek Together: The Future of AR
Augmented reality has been on the rise as a marketing tool. It brings the in-store buying experience into consumers’ homes, especially as physical stores close or remain closed during the pandemic. And the technology is evolving, with platforms adding cool new features and the next generation using it to power cause-related campaigns. As Joachim Scholz,…
Slowly, Then Suddenly: How Big Change Happens
The social unrest we’ve experienced over the past six weeks seems sudden. But it’s not, not really.
KFC Malaysia Makes 86-Track Playlist, Marking Each Day Its Stores Were Closed
Life has been tough for communities throughout lockdown all over the world. But it’s not just people who are missing company–inanimate objects are too, as KFC Malaysia illustrated in its latest campaign to promote the reopening of its restaurants. The fried chicken chain has released a new video featuring a lonely chair, sauce dispenser and…
Want People to Keep 6 Feet Away? This Agency’s Distance Couture Is the Perfect Solution
It depends on your politics and outlook, but AMV BBDO is betting most people wouldn’t choose to sit next to someone who has a persistent dry cough right now–nor a self-proclaimed anti-vaxxer. The U.K. agency developed a range of T-shirts designed to scare people away from you (a little) so that you can maintain your…