Haunting Film Uses the Power of Dance to Raise Awareness of Motor Neurone Disease

Motor neurone disease, also known as amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease, is a debilitating illness that afflicts hundreds of thousands of people each year, including physicist Stephen Hawking, who lived with the condition for 55 years before succumbing to it in 2018. Currently, there is no cure, and charities say research into…

Updated: 50 Years Ago ‘Advertising Age’ Was The Bible Of The Ad Industry, Says It Still Is

Some skuttlebutt I heard this weekend that “Ad Age” is on the block was incorrect, but the premise of this column — the more things change, the more they remain the same — apparently is.

Behind Crayola’s Continued Push for More Inclusion in Its Products

As the issue of race in America remains at the forefront of the national conversation, brands are increasingly under the microscope on how they view inclusion, both internally in their company’s staff and externally in their products. Some children’s brands took the issue to heart years ago. In 1968, Mattel debuted its first Black doll….

Digitas Weighs In On New Mississippi Flag Design

A group of creatives at the agency has proposed several alternative designs each honoring the state and what it stands for, including faith, hospitality, and the Mississippi River.

W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months haveContinue reading »

The post W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative appeared first on AdExchanger.

The Current State of Digital Measurement by Attribution Is Flawed

My great grandfather Lawrence “Chubby” Woodman invented the fried clam on July 3, 1916, in front of his restaurant, Woodman’s, on the North Shore of Massachusetts. When the Depression hit, the restaurant business was slow, and Chubby tried his hand at gambling. He won but knew his wife wouldn’t approve so he hid his gambling…