DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company’s repositioning from a video ad-tech specialist to an outfit primarily known for connected…
TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok has started attracting older users. It provides an online venue for lip dubbing and dance contests where participants can engage with other users around the world. Recently, TikTok users have gained media…
Disney Media Networks Strikes ‘Product Reveal’ Branded Content Deal With Ford Motor
The branded content deal with Ford Motor Company is a “first-ever, prime-time product reveal roadblock” across broadcast, cable, digital and streaming properties, Disney Media Networks says.
Report: Zuckerberg Said Advertisers Will Be Back ‘Soon Enough’
In a video town meeting with employees last Friday, Facebook Inc. CEO Mark Zuckerberg also said the boycott is more a “reputational and partner” issue than a financial one, and that the company won’t
change its policies in response to such pressures, according to a report by The Information based on a meeting transcript.
change its policies in response to such pressures, according to a report by The Information based on a meeting transcript.
July 2, 2020 – The long arm of…
The long arm of the law handcuffed the sleek fingered pickpocket!
Remembering Carl Reiner, Stalwart Of TV’s Old Guard
The death of Carl Reiner brought home a fact of life — that the members of TV’s old guard are dwindling to a few.
Periscope Staffers Walk Out; Investor Pressure on the Redskins: Thursday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Walk Out After Periscope Parent Company Bars Posting About…
Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One
Buzzy original series may drive attention to streaming services, but the bulk of most major streamers’ programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming guide Reelgood. Of the six major subscription streaming services–Amazon Prime Video,…
Let’s Try To Have A HAPPY Birthday (In Spite Of It All)
For a day, just sit back, relax and say to yourself, “This really is a hell of a great country.”
