Month: July 2020

Publicis Groupe became the latest holding company to share its U.S. diversity data today. The numbers were announced in an internal memo from Pubicis Groupe CEO Arthur Sadoun, which outlined seven steps that the holding company is taking to improve diversity, inclusion and equity, including an investment of 45 million euros ($50.7 million) in D&I…

  Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summer – as well as more viewers. Forty-five percent of people who regularly watch online video tune into ad-supported services, according to the IAB. Still, AVOD isn’t ubiquitous yet, so who can advertisers actually reach today?… Continue reading »

The post Who’s Watching AVOD? Reaching An Emerging Audience appeared first on AdExchanger.

Beavis and Butt-Head are heading back to the couch–again. MTV’s hit ’90s animated series about a pair of snickering teenage couch potatoes is returning to the airwaves, but this time the show will air on Comedy Central. The network, which like MTV is owned by ViacomCBS, has made a deal with series creator Mike Judge…

Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company’s roster of automated retail workers and its first foray into the…

A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world we live in. Our children don’t.” The 90-second spot, titled “Dear Leaders of the World,” is part of the company’s push to build a better future. Told through the perspective of a…

Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of Advertisers (WFA), which comes as U.K. regulators recommend that tech giants be reined in. The international scrutiny of platforms comes as brands pledge to temporarily stop advertising on Facebook as part of…

USA Today is bringing more esports to its readers. Under a new partnership, the publisher’s Sports Media Group and Super League Gaming, a gaming content and community platform, are teaming up. The new alliance will begin July 6 with a Madden NFL 20 Tournament, where players will compete and the top 10 will win a…

The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some states either pausing or reversing their reopening efforts, suggest this trend will last for the foreseeable future. General Mills and Conagra Brands are the latest companies to reveal just how in demand…

Omnicom’s OMD remained the top U.S. media agency in terms of media billings volume, but Dentsu Aegis Network’s Carat had the best year overall, jumping from No. 3 in 2018 to No. 2 in 2019, thanks to
an 18.5% gain, according to final estimates released today by Comvergence.

Wix is aiming to bring more flexibility to professional web design with a new design studio aimed at developers and creative agencies. The Editor X platform, which has been in a closed beta test until this week, allows for features that better adjust to different screen sizes, such as responsive text, image scaling and anchoring…