With big new stories on COVID-19 and nationwide protests, the three major cable TV news networks scored strong viewing hikes of 34% to 120% more for the second three months of 2020 vs. the same period
a year ago.
a year ago.
Bookshelves Reveal What TV’s Power Brokers Are Reading
“The Power Broker” has emerged as the book seen most often on the bookshelves of the TV talkers.
Facebook Bans 220 ‘Boogaloo’ Accounts; Talks With Ad Boycott Reps To Continue
Removals are Facebook’s latest effort to demonstrate greater responsibility in the face of the rapidly expanding #StopHateForProfit boycott. Facebook Inc. pointed out that it has removed other
Boogaloo-linked accounts in the past.
Boogaloo-linked accounts in the past.
July 1, 2020 – What is the noisiest…
What is the noisiest vegetable in the kitchen? Snap peas.
Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins
The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today. And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance. “Businesses should be mindful of the July 1 deadline. And…
Facebook’s News Feed Change Won’t Quell Critics
Most legitimate publishers already follow practices to make their reporting methods more transparent. Facebook’s changes aren’t likely to affect them.
In These Factories, Inspector Robot Will Check Your Work
Artificially intelligent camera systems look for defects and misplaced parts in many industries. The coronavirus pandemic makes them extra useful.
Netflix’s New CMO; Why Brands Are Still Selling Redskins Merch: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bozoma Saint John Joins Netflix as New CMO It’s a…
Don’t Expect a Marketing Blitz From Auto Brands on This Fourth of July
Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These…
Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ and Lytics. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying to figure out… Continue reading »
The post Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’ appeared first on AdExchanger.