Month: July 2020

Domino’s Pizza, the world’s largest pizza chain based on retail sales, promoted Art D’Elia to evp and CMO, the company announced on Thursday. In the expanded role, D’Elia will oversee all global marketing initiatives including the company’s marketing and advertising efforts in the U.S. as well as work with the brand’s franchisees internationally. He will…

Cond? Nast Entertainment (CNE) has appointed Agnes Chu as president to lead its global growth strategy focused on supporting and monetizing digital video, television and film projects. Chu was previously the vice president of content for Disney+, launching the platform with an original slate of programming that was recognized with 19 Emmy Award nominations in…

Coca-Cola has a product for caffeine lovers. Today, the company announced the date for the stateside debut of Coca-Cola Coffee, a canned product that’s a hybrid between coffee and Coca-Cola’s signature beverage. The brand described it as a drink that “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian…

If there ever was a time when U.S. shoppers might be willing to adopt contactless payments on a widespread scale, that moment is now. America has, for years, not kept pace with much of the world on this front. Consider that almost 60% of all face-to-face Visa transactions made in nations other than the U.S….

It’s no secret that Gen Z shops differently than previous generations, with a higher emphasis placed on personal connections than discounts. These contrasts have become even stronger within the last few months, particularly between the youngest and oldest surveyed generations, according to marketing technology firm Valassis’ annual consumer intel report showed. The company surveyed 2,000…

Official music videos are coming for Facebook users in the U.S. starting Aug. 1. The social network said in a Newsroom post that beginning this weekend, users will be able to discover, watch and share videos from artists across eras and genres, including Anitta, Miley Cyrus, Diplo, Josh Groban, Elton John, the Jonas Brothers, Bob…

The U.S. Bureau of Economic Analysis reported that the U.S. ad economy contracted only 27.4% in Q2 and 1.4% in Q1, while real GDP contracted 32.9% in Q2 after a contraction of 5% in Q1, based on the
U.S. Ad Market Tracker, a collaboration of SMI and MediaPost that indexes at market growth monthly.

The ad crushes 4,000 pieces of footage from 24 sports into a thrilling 90-second tribute to the ways athletes bounce back.

Although modest by Facebook’s standards, total revenue still grew by 11% during the period to reach about $18.7 billion.