Alphabet saw improvement in its ad business and strong growth in Google Cloud and Other Revenues, coming in with revenue at $38.30 billion for the three months ending June 30.
Instagram for Business: How to Add an Approved Business Partner
Users with Instagram business accounts can create a list of approved business partners they work with, and those companies will then be able to tag them in branded content and more. Our guide will show you how to add an approved business partner on an Instagram business account. Note: These screenshots were captured in the…
Where Does America Stand on a National Digital Privacy Law?
Earlier this month, the California Consumer Privacy Act (CCPA) became enforceable. Seventeen other states have proposed similar digital privacy bills, according to law firm Husch Blackwell, that, if passed, would create a patchwork of laws governing the use of online data. However, efforts are underway to establish federal legislation on digital privacy that would create…
Distinguishing Good Data From The Bad
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. But… Continue reading »
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Fast-Food Chains Report Improving Sales on a Monthly Basis, but There’s Ground to Make Up
Quarterly results announced over the past two weeks by some of the largest restaurant and fast-food operators–including Yum! Brands, McDonald’s, Starbucks and Dunkin’–show that sales are increasing incrementally month by month. That indicates diners across the U.S. are returning, even as quarterly results declined significantly due to Covid-19. While certain segments of the hard-hit restaurant…
Pinterest Tops 400 Million Monthly Active Users, Beats Q2 Revenue Estimates
Pinterest posted a modest 4% year-over-year revenue gain in the second quarter, totaling $272 million, well above the consensus of $250 million. The company said in its earnings report Friday morning that through July 29, revenue growth for July was roughly 50% higher than July 2019, adding that while it was encouraged by the numbers,…
Walter Geer Moves Into Executive Creative Director Role at VMLY&R
Walter Geer III has been named executive creative director of experience design for VMLY&R. He leaves his post as svp and group creative director at TBWAWorldhealth, a role he held for one-and-a-half years. Geer will be based in New York at the WPP shop, and continue his upward arc in the health sector working in…
Bumble and Babe Wine Are Alleviating the Stress of Pandemic Breakups
Going through a breakup is tough. Going through a breakup when you live with your partner is harder. And going through a breakup when you live with your partner and there’s a global pandemic going on, well, that’s about as hard as it gets. Luckily, for those who have found themselves in the latter scenario,…
What Brands Should Know in the (Unlikely) Event of a TikTok Ban
It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like. Late last year, when its data…
Big Tech Does Not Agree With That Characterization
Plus: Microsoft’s monopolistic days, life without a Covid vaccine, and bogus hand sanitizer.