Month: July 2020

During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ago. Yet despite social
distancing, real-world offline word-of-mouth conversations are also up 2% between April and July, vs. the same time last yea, amounting to 14 billion weekly word-of-mouth impressions about products,
services and brands.

In an intriguing ARF webinar last week, experts reviewed a promising research technique known as randomized controlled testing, or RCT, that could significantly eliminate bias. Their initial
conclusion: “RCT gets very complicated, very quickly.”

In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” —
including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications for brands.

The Michael Jordan documentary series The Last Dance, co-produced by ESPN and Netflix, saw its ESPN release date moved up two months to April, helping fill the vast programming gap left by the quick collapse of live sporting events. As live sports return for the first time in four and a half months, the docuseries…

In the middle of a red-hot summer of illness and strife comes a new drama series about death.

The former Google engineer, who pleaded guilty to stealing the company’s self-driving car technology, says he’d be at heightened risk for Covid-19.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Clever Video Editing Portrays a Message of Unity in Nike’s…

The company will be able to offer dynamic ad insertion in its networks’ programming on linear TV and in VOD across Comcast, Charter and Cox aggregated cable audiences..