During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ago. Yet despite social
distancing, real-world offline word-of-mouth conversations are also up 2% between April and July, vs. the same time last yea, amounting to 14 billion weekly word-of-mouth impressions about products,
services and brands.
distancing, real-world offline word-of-mouth conversations are also up 2% between April and July, vs. the same time last yea, amounting to 14 billion weekly word-of-mouth impressions about products,
services and brands.