British multinational holding company WPP is acknowledging it has a diversity and inclusion problem. WPP released its workforce diversity data today as part of a commitment to accelerate systemic change in the industry and beyond, including a $30 million commitment to inclusion programs and antiracism charities. WPP noted in a statement that its most recent…
Verizon Will Stream NBA Games in VR Through League Partnership
Verizon is teaming with the NBA to stream a dozen of the games in the league’s abbreviated special season in Orlando through virtual reality. Verizon-owned production company Ryot will orchestrate the broadcasts, which will stream through Yahoo Sports’ NBA League Pass, though a Facebook Oculus Quest headset is required to view them. The multiyear marketing…
Facebook Grows Revenue, ARPU And Users In Q2 Despite The Pandemic
So, about that pandemic … Facebook grew overall revenue, ad revenue and average revenue per user (ARPU) in the second quarter. The company reported its Q2 earnings on Thursday, the day after Mark Zuckerberg donned a suit to testify along with his big tech CEO bros in front of a congressional antitrust subcommittee. Facebook’s total… Continue reading »
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MDC Partners CEO Mark Penn Is Placing His Bets on Addressable TV
Mark Penn is the CEO and chairman of MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Doner. But his background largely lies in politics: He’s advised both Bill and Hillary Clinton throughout his career as a pollster and strategist. Penn also met with President Trump last year but denies advising him. Penn…
Citizen Verizon Assemblies Aim to Hold CEOs Accountable for Social Justice
Verizon launched a series of Citizen Verizon Assemblies on Tuesday, featuring CEOs at some of the nation’s largest brands discussing how they can do more to work toward social, economic and environmental advancement. The first assembly focused largely on racial injustice in society and the workplace, with an opening panel featuring celebrity social justice advocates,…
The Big Story: If CMPs Entice Thee, Shalt Thou Consent?
This week is earnings week, and there are many, many investor calls on the calendar. Couldn’t listen to them all? In this episode of The Big Story, the AdExchanger team gives you the quick lowdown on how some of the biggest advertisers and agencies did after a full quarter of COVID-19. We start out with… Continue reading »
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Surely The ‘NYT’ Can Do Better Than To Generalize
A story about “throw-it-at-the-wall ad placement” made me spit out my Diet Coke in shock.
American Eagle Is Proving That It Really Understands Generation Z
TikTok isn’t usually associated with a school curriculum. Typically, students hide their phones under their desks, pray their teachers don’t notice that they’re scrolling through the app and take their shot at fame after class. But American Eagle (AE) seems to think that Gen Z’s favorite app could actually have some educational value. Following the…
This Startup Is Building Covid-19 Chatbots With Governments and Tech Giants
As Covid-19 continues to spread across the United States, authorities are still in need of large-scale ways to bring individualized information to a mass of people. One tool in that fight is chatbots, an approach that conversational artificial intelligence startup Amplify.ai has honed working with various parties throughout the course of the pandemic. Fresh off…
Clever Video Editing Portrays a Message of Unity in Nike’s Latest Powerful Spot
After months of yearning to see basketball players take the court again, NBA fanatics will finally get their wish answered when the sport returns tonight. Coinciding with the NBA’s long-awaited return is the debut of Nike’s third film in its empowering “You Can’t Stop Us” campaign, which has fed on fans’ and athletes’ craving for…