Month: August 2020

MDC Partners saw organic revenue drop 26% in the second quarter of this year, which the holding company said occurred “primarily due to reduced spending by clients in connection with Covid-19.” Revenue fell to $260 million in Q2, down from $362 million during the same period last year. “The second quarter brought the full economic,…

Ask a random person to photograph or film you, and you’re likely going to get a vertical shot. Hey, it’s a comfortable way to hold a phone, and platforms like Instagram Stories, Snapchat and TikTok have largely made it the default for homemade content. But vertical has remained a polarizing format for video professionals and…

The major NBCUniversal TV and streaming reorganization teased by new CEO Jeff Shell during last week’s Comcast earnings call is underway, starting with NBC Entertainment chairman Paul Telegdy. The new structure will create three horizontally integrated units, all of them reporting to Mark Lazarus, who was named chairman of NBCUniversal television and streaming in May…

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry,… Continue reading »

The post The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach appeared first on AdExchanger.

In what executives hope marks a (small) turning point out of the deepest financial trenches of the pandemic, Hilton has announced that it lost $432 million in the second quarter. The results are “not a shining moment” in the brand’s 100-year history, according to president and CEO Christopher Nassetta. “Our second-quarter results reflect the challenges…

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our… Continue reading »

The post Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360 appeared first on AdExchanger.

Performative allyship is not going to cut it. That was the message from industry leaders during Allyship and Action, a Freelance Cyber Summit that featured industry leader insights on how to effectively address antiracism. Earlier this week, talent agencies Palette Group and The Avail List facilitated conversations on race that went beyond holding committee meetings…

Alumni of the software giant’s Beijing research lab are now executives at Alibaba, Tencent, SenseTime—and TikTok parent ByteDance.

A week after CBS All Access received a bulked-up library and a UI facelift, parent company ViacomCBS says new originals from all of the brands on the service, including BET, Comedy Central, Nickelodeon and Smithsonian, will arrive to the streamer beginning in 2021. The plan, which executives detailed to investors during quarterly earnings this morning–where…