Month: August 2020

The internet is full of disagreements. Some are over serious topics such as immigration, healthcare and prison reform. But the outcomes of other arguments, such as whether clowns are silly or scary, how a dog might wear pants, and if it’s pronounced jif or gif, involve fewer consequences. It’s the latter, lighthearted arena of debate…

ViacomCBS’ advertising business fell 27% to $1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held… Continue reading »

The post Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue appeared first on AdExchanger.

Experiential marketing firm We’re Magnetic will close at the end of August due to Covid-19’s impact on the industry. The agency, with offices in New York, Los Angeles and London, announced its closure on social media and in a statement from chairman Rick Rathe. “We are living in unprecedented times and like so many others,…

Video games were a major topic on Twitter in the first half of 2020, with Animal Crossing continuing to lead gaming conversation on the platform following its launch March 20. Animal Crossing: New Horizons was the most-tweeted-about game on Twitter as of March 2020, and it also took the top spot for the first six…

With less than 89 days until America gets to answer that question, lets all spread the new campaign hashtag — #IIWII — as much as we can to remind America what “it” truly is.

With less than 89 days until America gets to answer that question, lets all spread the new campaign hashtag — #IIWII — as much as we can to remind America what “it” truly is.

Desmond Attmore and Bwrightous Wright, founders of Atlanta-based creative agency Six Degrees, named their company after the six degrees of separation: the idea that all humans are six, or fewer, social connections away from each other. In its two years of business, whether building a pop-up for Budweiser or designing limited-edition shoes for Puma, the…

There is no doubt vacationing will look different this year. Major airlines saw 80% drops in Q2 revenue, the cruise industry is on a continued pause, and a majority of Americans canceled their summer travel plans. However, a new report from Vrbo found that extended work from home periods, virtual classes and the need for…

The post in question featured an interview with Fox News this week, in which Trump suggested that children are “almost immune” to the disease.

This week, we look at three key terms that have been on marketers’ and agencies’ minds — “ad blocking,” “ad viewability” and “account-based marketing”” — to see how their interest in them has moved
– or not moved – since then.