Month: August 2020

Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers. Google is adding a dedicated audio section to its marketplace within its demand-side platform, Display & Video 360 (DV360), introducing more measurement options and a tool to make creating audio ads easier. Publishers will now be…

You & Mr. Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. You & Mr. Jones snapped up San Francisco-based Collectively for an undisclosed amount. Collectively will be combined with theAmplify, the 25-person, LA-based influencer marketing firm You &… Continue reading »

The post You & Mr. Jones Acquires Influencer Marketing Firm Collectively appeared first on AdExchanger.

This article is sponsored by Xandr. Nearly one-third of TV and streaming viewership now takes place through OTT platforms – an increase of 23% over last year according to Xandr’s 2020 Relevance Report and eMarketer. But capitalizing on this shift is about more than simply expanding OTT ad inventory. Publishers who wish to maximize OTT’s… Continue reading »

The post A Checklist for Publishers Considering Programmatic OTT appeared first on AdExchanger.

I was watching Billions one night, and as someone with a Master’s degree in social work, I was intrigued that the financial firm hired an in-house psychologist to counsel the talent. As it turned out, these people were in-house performance coaches, who also happened to act as therapists. This fictional example serves as a revealing…

Rashad Robinson, an organizer behind the Stop Hate for Profit boycott, says civil rights groups can’t be left to police the company by themselves.

Facebook and Twitter each took action Wednesday evening against President Donald Trump for violating their respective policies prohibiting Covid-19 misinformation. Both platforms removed a video featuring a Fox News interview shared by Trump’s accounts in which the president inaccurately stated that children are “almost immune” to the coronavirus. This was the first time Facebook took…

The newest wrinkle in the “Star Trek” universe is this new animated series on CBS All Access called “Star Trek: Lower Decks.”

Contextual ad placements are more meaningful than ads served to people based on their demographic characteristics.