McDonald’s Revives ’90s Ad Footage to Get UK Fans Back to Dining In
LONDON–To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people’s food bills throughout August. The government is paying 50% of residents’ dine-in bills up to 10 pounds ($13) per head every Monday, Tuesday and Wednesday. Restaurants that have signed up to the…
Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis
Gillette-owned razor brand Venus has partnered with Animal Crossing to create hundreds of new skin-inclusive avatars within the game, which has seen a huge surge in popularity as more people spend time at home due to the Covid-19 pandemic. Venus worked with digital designer Nicole Cuddihy to co-create the new avatar designs to promote its…
Biden’s Good Tactics, Bad Strategy
HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show
NBCUniversal’s streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by Wolves, a thriller from director Ridley Scott, will…
Researchers Rank Deepfakes as the Biggest Crime Threat Posed by AI
While science fiction is often preoccupied with the threat of artificial intelligence successfully imitating human intelligence, researchers say a bigger danger right now is people using the technology to imitate one another. A recent survey from the University College of London ranked deepfakes as the most worrying application of machine learning in terms of potential…
Angel City Wants to Break the Mold for Women’s Professional Soccer
Perhaps inexplicably, the highest level of American professional women’s soccer, the NWSL, didn’t have a team in Southern California. The eight-team league is in major markets like Chicago and New York; Portland’s franchise draws north of 20,000 fans per game in a 25,000-seat stadium. However, sunny, soccer-crazed Los Angeles, with two men’s teams in Major…
Anomaly Takes Over Coke Business From Wieden + Kennedy
Anomaly has won creative duties for Coke in the U.S., marking the agency’s latest piece of business from Coca-Cola, according to two sources familiar with the matter. The agency, owned by MDC Partners, won the Diet Coke account from Droga5 in 2016. The following year, it picked up Minute Maid, ending the orange juice brand’s…
Blue Bunny’s Ice Cream Truck Turns Your Driveway Into a Movie Theater
As part of Blue Bunny’s ongoing effort to bring some “Funlightenment” to a summer like no other, the brand has made some serious upgrades to the classic ice cream truck, which is visiting five U.S. cities before the season ends–starting tonight. The “Ice Screen Truck,” which is outfitted with a truck-sized movie screen on the…
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the… Continue reading »
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