Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week.
AMC Networks Records 15% Decline In National TV Ad Revs
The drop was due to due to pandemic issues – but better than analysts’ expectations.
Facebook Sued Over ‘Russia State-Controlled Media’ Label
The company Maffick, which operates the social media pages “In the Now,” “Soapbox,” and “Waste-Ed,” has sued Facebook for attaching a label reading “Russia state-controlled media” to the channels.
National TV Advertising Market Trims Losses To 9% In June
Networks aired the least original shows in over a decade, Standard Media Index said. Ad spending was 2% higher in TV news content, on the plus side. Overall, Q2 witnessed a 19% decline. Since the
start of the COVID-19 pandemic, major media companies have been hit hard overall, with declines of 20% and higher.
start of the COVID-19 pandemic, major media companies have been hit hard overall, with declines of 20% and higher.
As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in… Continue reading »
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Contactless Payments May Make or Break Small Businesses, Visa Study Finds
America has been slow to embrace contactless payments compared to the rest of the world. Outside of the U.S., contactless payments make up nearly 60% of face-to-face Visa transactions, but that number lags behind in the U.S. In the first month of the pandemic, however, there was a 150% year-over-year increase from March 2019 to…
Publicis’ Tom Goodwin, Opponent Of Cancel Culture, Falls Victim To It
Tom Goodwin, who rose fast as an ad industry media futurist based largely on his provocative views about society, the ad biz, and the future of, well, everything, fell victim to his POV this week,
losing his job as head of futures and insight at Publicis Groupe.
losing his job as head of futures and insight at Publicis Groupe.
Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of granularity as they can on digital channels, “CTV is not quite as fun as we want it to be,” said Scott Symonds, a managing partner at WPP digital agency AKQA. “A high-attention platform like you… Continue reading »
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How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators
Since the pandemic began in March, Adobe has engaged with established fans and customers from home through methods such as a virtual flagship conference and a remote film festival. But one marketing strategy the software company hasn’t had to pivot dramatically involves its partnerships with high-profile musicians, which the brand continues to invest in to…
Preparing For Life Without Mid-Roll
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nadav Dray, VP Operations at AnyClip. As of Aug. 5, Google’s Chrome browser will begin blocking traffic from sites that are not compliant with the latest standards from the Coalition… Continue reading »
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