Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $125 million. More than 80,000 people per month stream her songs, and she partnered with Samsung for its #TeamGalaxy campaign and Prada for its Fall 2018 collection. Software voicebank Hatsune Miku surpassed $120 million in revenue…
‘I Could Stand In The Middle Of The South Lawn And Shoot Holes In The People’s House’
The 2020 Republican National Convention ended the way the 2016 RNC did, with a lawless criminal being nominated the party’s presidential candidate while in the process of breaking the law.
Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year, according to data from MediaRadar. Programmatic spend in April alone was…
There’ll Never Be Another Trump Rally Like That One
Pearls Before Swine by Stephan Pastis for Fri, 28 Aug 2020
Dilbert by Scott Adams for Fri, 28 Aug 2020
How The Death Of Digital IDs Will Reshape The Marketing Mix
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers available to third parties will rewrite the rules across the entire media mix. Our… Continue reading »
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Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together
This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft and Tealium. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform… Continue reading »
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Comic: The Contactless Comeback Kid
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Kevin Mayer Out As TiKTok Global Chief; Sorrell’s S4 Makes Its Fourteenth Acquisition
Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere four months on the job as the company grapples with political turmoil and government scrutiny. The ex-Disney exec cited a number of issues that contributed to his swift departure, including that a main draw of… Continue reading »
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