Month: August 2020

The advertising industry is coming together to uphold regular digital practices in the face of major regulatory, web browser and mobile operating system changes just as government officials call for an investigation of ad-tech companies. The initiative, called the Partnership for Responsible Addressable Media, will develop new standards to advance and protect foundational digital ad…

Ogilvy New York has two new creative leaders at the helm: Danilo Boer and Marcos Kotlhar. The pair join from BBDO New York, where they both served as executive creative directors. They take over some of the responsibilities previously held by Leslie Sims, who served as Ogilvy’s U.S. chief creative officer until January. She was…

Even before Ben Witte concocted the beverage Recess, he created the brand for the CBD-infused drink. In fact, Witte did more than a few things outside his comfort zone, having never worked in the CPG business. “I didn’t know a single person who worked in beverage or CPG,” he tells Ian Wishingrad in this week’s…

The Covid-19 pandemic has decimated the live music industry, and with concerts and music festivals going virtual for the foreseeable future, Yeti is supporting those out of work with a musician-backed auction. The outdoor gear brand, known for its durable coolers and water bottles, has unveiled the One for the Roadies fundraiser for Crew Nation,…

Did you know that you can customize the kinds of ads you see on Instagram? Specifically, you can tell the platform to show you fewer ads related to specific topics, such as politics. Our guide will show you how to see fewer alcohol ads on Instagram. Note: These screenshots were captured in the Instagram application…

Spetsaris, SVP at Analytic Partners, believes we can apply specific methodology at this time to make greater sense for future forecasting.

The U.S. podcast advertising marketplace is on pace to top $1 billion in the next year, according to the first-ever estimates released by eMarketer this morning. Despite the fact that some podcast ad
campaigns were poised during the first half due to the COVID-19 pandemic, eMarketer expects the market to “rebound” in the third and fourth quarters with total 2020 spending rising 10.4% to $782
million, and surging 44.9% next year to $1.1 billion Following 2020’s hiccup, eMarketer projects U.S. podcast advertising will surge 44.9% to $1.1 billion in 2021.

Will antitrust litigation move forward in the digital marketplace? “Aggressively,” suggested Sally Hubbard, who I have collaborated with on monopolistic media measurement practices and who served as
an Assistant Attorney General in the Antitrust Bureau of New York State. And will ad pricing be a part of any antitrust arguments?

The President wants a “substantial portion” of the sale price sent to the U.S. Treasury, since the government is making the deal happen.

FCC asserts Twitter violated an existing consent order by using email and phone data ostensibly gathered for security purposes to target ads.