Month: August 2020

CBS will launch the connected digital video ad platform this fall for all its premium digital video content, CBS Interactive, Pluto TV and Viacom Video. EyeQ will support programmatic buying and
private marketplaces, as well as providing frequency management, says John Halley, chief operating officer of ad revenue, ViacomCBS.

Messenger From Facebook rolled out a major update to its chat plugin that will enable businesses to communicate with their customers via their websites, even if they are not logged into Facebook. The chat plugin also features a revamped design aimed at making conversations easier and more intuitive. Messenger product manager Jenny Li said in…

Facebook unveiled several initiatives in support of National Black Business Month, which will run throughout the month of August. The social network teamed up with U.S. Black Chambers on a three-part online series of training and discussions with Black-owned small business owners and business experts, covering topics including access to capital and building community. U.S….

ViacomCBS is unifying connected video assets across CBS Interactive, Pluto TV and Viacom video on a singular video advertising platform to debut during the upcoming broadcast year. EyeQ, the name of the new platform, will make 50 million monthly unique viewers in the U.S. available to marketers across the recently combined company’s video assets, which…

This article is sponsored by Verizon Media. We are living in a world few saw coming as recently as six months ago. In a climate where making long-term predictions is all but impossible, even the savviest marketers are being forced to rethink their media strategies around ever-changing consumer behaviors. With more to lose – and… Continue reading »

The post Riding The Streaming Wave To Reach Audiences At Scale appeared first on AdExchanger.

Thus far in 2020, brands such as Peloton and Zoom have seen a boost due to quarantine, but many are devastated, shutting down completely or filing for bankruptcy. It begs the question: Should you even launch a product in 2020? Big budget bets on marketing during a recession are scarce. This period has been marked…

Photos of milk jugs, water bottles and other debris washed up on the beach or scattered throughout the ocean are unsettling reminders of the deleterious effects our plastic consumption has on the world around us. Unfortunate as it may be, these images have become commonplace, so much so that we’ve perhaps become numb to them….

Portland’s protests in response to the police killing of George Floyd are approaching 70 consecutive days. Add to that the devastation of Covid-19 on the economy, and it’s understandable that local businesses in the city face seemingly insurmountable odds to recover. Commerce in the downtown core has screeched to a halt due to the unrest…

I cannot remember a time when we have been more suspicious of what we see, read and hear on a daily basis.

“Buying TikTok would also turn Microsoft into a serious competitor in online advertising with Facebook, Twitter and Google’s YouTube,” says one report.