Month: August 2020

Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine… Continue reading »

The post Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’ appeared first on AdExchanger.

National TV ad revenue losses aren’t as steep as they were in the pandemic’s earliest months, but the industry still suffered from the lack of live sports programming in June, according to Standard Media Index’s AccTV data. The national ad marketplace fell just 9% year over year in June, compared to much larger drops in…

The latest British-accent show on Peacock is this new half-hour comedy called “Hitmen” about two assassins-for-hire who happen to be women.

The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies’ ability to continue to track people across
websites and apps. The group will be made up of representatives from industry organizations (including the ANA, 4As, and the IAB), advertisers (including Ford, General Motors, IBM, Procter & Gamble
and Unilever), agencies (IPG Mediabrands’ UM and Publicis Media), NBC Universal and ad-tech companies.

It’s a familiar scene: 7 a.m. on a Tuesday and the laundry neglected from over the weekend is piled high. A bowl of cereal remains sadly untouched on the breakfast table while your fussy eater kid rolls around on the floor, screaming and throwing a tantrum. There’s a Zoom presentation at 8 a.m., and five…

Chinese companies have been free to expand in the US while American firms were stymied by Beijing. Now, the climate is not as welcoming.

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