Month: August 2020

Coldwell Banker feels the pain of every American whose shelter-in-place experience has sometimes felt like a slow, claustrophobic journey to crazy town. But in a new spot debuting during the NBA’s accelerated season, the brand puts a positive twist on that shared experience, showing peeks into the post-quarantine activities people are starting to enjoy with…

The onset of the pandemic kickstarted creativity for safer, socially distanced shopping experiences, with companies big and small expanding their ecommerce, curbside pickup, contactless delivery and alternative payment options. CVS Pharmacy is the first national retailer to offer the ability to pay via Venmo and PayPal in stores. To use the services, customers will be…

WhatsApp began rolling out a way for users to search the web on messages that have been forwarded several times. This follows steps the Facebook-owned messaging application took earlier this year to limit the number of times messages can be forwarded, in order to maintain the app’s private nature and curb the spread of misinformation….

Businesses on Facebook already have the ability to use the social network’s tools to list products and offer service appointments directly via Facebook and Instagram, and the social network is making it easy for developers to provide those features. Facebook said in a blog post that developers can now add Facebook Business Extension to their…

The Discovery Channel today released its lineup of sponsors for Shark Week 2020–the network’s 32nd annual summertime tradition. New sponsors include Burger King, Cooper Tire, Gorilla Glue, Heineken 0.0, Home Depot, Jeep, Modelo and Nationwide. Geico will be returning as a sponsor for the weeklong event. The brands have a combination of traditional TV spots…

People are spending more time staring at screens during the pandemic, with various apps such as Zoom and TikTok becoming the default place where friends, family and work colleagues come together. But a new 30-second ad from Mars Wrigley’s Extra gum, created in partnership with BBDO, seeks to celebrate the connections that occur offline. Part…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly… Continue reading »

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Back in December, Los Angeles-based indie Wolfgang was quietly added to the agency roster for Adidas. The shop, founded by ex-David&Goliath executives Mike Geiger, Seema Miller and Colin Jeffery, was tasked shortly thereafter with the brand’s summer Climacool shoe launch. According to Jeffery, who serves as CCO, the agency worked on the campaign for months….

Italian schoolgirls Vittoria Oliveri and Carola Pessina found a way to keep themselves entertained during lockdown: The friends and neighbors played tennis together from atop their respective rooftops. Watch the video here: Just incredible to see ???? ???? Liguria, Italy ???????? | #tennisathome pic.twitter.com/dh8bqlvFhj — ATP Tour (@atptour) April 18, 2020 The video has been…