Lifetime Sets First LGBTQ-Centric Holiday Movie
As Hallmark Channel continues to weather controversies related to LGBTQ inclusion in its Countdown to Christmas lineup, one of its biggest rivals is setting a major milestone for this year’s holiday films. Lifetime will air its first movie with an LGBTQ romance as the lead story as part of this year’s annual It’s a Wonderful…
It’s Snapchat’s Turn to Face the Music
Just days after Facebook unleashed official music videos in the U.S., Snap Inc. provided details on a test of its own, still in the early stages. Snap said it is working with music-industry partners including Merlin, members of the National Music Publishers Association, Universal Music Publishing Group, Warner Chappell and Warner Music Group on developing…
What’s Next for Lord & Taylor Following Bankruptcy Filing
Lord & Taylor is the latest venerable retail name, with a history stretching back to 1826, that has succumbed to the pandemic by filing for Chapter 11 in Virginia Sunday along with its parent Le Tote. Lord & Taylor follows other merchants into bankruptcy protection including Brooks Brothers and Neiman Marcus. Le Tote, which acquired…
National Geographic Spotlights Efforts to Stop the Next Pandemic in New Special
As the country, and the world, continues to be focused on Covid-19, National Geographic is looking ahead to the next pandemic–and the efforts to stop the next contagion before it’s too late. The network has ordered a documentary special, Virus Hunters, spotlighting the stories of experts working to identify the chain of events that could…
Dwayne ‘The Rock’ Johnson and Dany Garcia Are Buying the Bankrupt XFL
Dwayne “The Rock” Johnson and business partner Dany Garcia, alongside investment firm RedBird Capital, announced today that they’re buying substantially all the assets of Alpha Entertainment, parent company of the XFL, for $15 million. The league, which WWE president and CEO Vince McMahon launched in 2001, initially lasted just one season and lost an estimated…
Big Tech Beware, Congress Is Learning Ad Tech Lingo
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A lot of people in the ad industry probably don’t know exactly what Google’s… Continue reading »
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Which Topics Are Being Discussed the Most on LinkedIn During the Pandemic?
Marketing remained top-of-mind for LinkedIn users as they continued to navigate through the coronavirus pandemic and the racial justice movement in the U.S. LinkedIn shared the 20 most-used hashtags globally on its platform from May through July, excluding #covid19 and #coronavirus, which were Nos. 1 and 2. They were: #marketing #leadership #business #workfromhome #realestate #staysafe…
Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic
Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As hand-washing dishes can be a water waster–Energy Star reports one post-meal pre-rinse can waste up to 20 gallons–Finish is encouraging consumers who own dishwashers to put their plates directly into…