Month: August 2020

During the month of July, the Stop Hate for Profit movement led the largest organized advertiser boycott against Facebook in its history. It was significant enough to become part of the conversation when Facebook CEO Mark Zuckerberg faced a Congressional hearing last week and, in the company’s latest earnings report, Facebook acknowledged it as a…

Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer. The service lets brands use Kroger’s first-party sales data to advertise across Meredith’s suite of publications. The hope is to offer brands “closed-loop” measurement–what Meredith chief marketing and data…

Reddit kicked off its Up the Vote voter-registration initiative, focused on alerting, educating and activating Redditors on their right to vote. The platform said in a blog post last week, “Content on Reddit receives an average of 165 million votes per day. But did you know that the 2016 presidential election only saw 128.8 million…

“The Knight Institute has sent multiple letters and emails to defendants explaining that the continued blocking of these individuals from the @realDonaldTrump account violates the First Amendment, and
asking defendants to unblock these individuals’ accounts, but defendants have expressly refused,” the complaint alleges.

Agency, network, MVPD and measurement executives extolled addressable’s promise, but also acknowledged measurement and other challenges — particularly on a national level — during a BIA webinar.

Baidu plans to grow its advertising base through a recent partnership with Microsoft’s MSN native advertising platform, despite China’s deteriorating relationship with the U.S.

Deepfakes have become terrifyingly good, as in a video of Nixon delivering the speech he would have given if the moon lander had crashed.

GroupM’s Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according to estimates released today by consultant R3 Worldwide.
Omnicom’s OMD ranked second, generating $45.5 million in revenue gains for what arguably has been the most challenging first half in recent memory, due to the COVID-19 pandemic.

Agencies and workplaces are trying to be helpful to maintain mental health as meditation apps are seeing a spike in downloads. We may need mindfulness more than ever. It can help ground us in these uncertain times when we are stretched in new ways. ABC News’ Dan Harris, co-founder of Ten Percent Happier, joins us…

Did you know that Instagram allows you to customize your ad topic preferences so you’re shown fewer ads related to specific topics, such as “Social issues, elections or politics?” While setting one of these preferences doesn’t guarantee that you’ll never see another ad of that type, it will cause you to see “fewer ads” about…