Month: August 2020

Should students go back to school? And what needs to change to better groom future marketers? On this episode of Yeah, That’s Probably an Ad, professors and Adweek Academic Council members Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about the gap in marketing education as highlighted by the Covid-19…

Having struggled with the abrupt switch to online learning last semester, colleges will need to pivot quickly to provide the meaningful engagement students crave while simultaneously preparing them for the professional success parents expect after such a sizable financial investment. Marketing as an academic discipline and career path presents an interesting case study on how…

With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country while expecting social distancing and mask protocols to be followed is likely a fantasy. Despite the risks, universities have good reason to strive for in-person instruction. An entirely online model could lead…

Embattled video-creation platform TikTok collaborated with vacation rental marketplace Airbnb on a new collection of Airbnb Online Experiences hosted by TikTok creators. The new experiences can be booked via the Airbnb application or website, and they will enable people to connect with their favorite creators and learn new skills without leaving their homes, while the…

This month’s focus is on Austin Tice, an American photojournalist who has gone missing in Syria and is presumed to be alive.

Mary Young, VP, business development at AdMarketplace, spoke with “Inside Performance” about why at one time she wanted to become President.

When it comes to the fastest-growing segment of media-buying — programmatic — in-house is now the norm for most clients worldwide. That’s the finding of a new report released this morning by the
IAB. While the trend should not be surprising to anyone who has been following media buying for the past decade, the stat may be: Only 15% of advertisers say they have no plans to bring programmatic
media-buying in-house.

After a weekend of negotiations between Microsoft CEO Satya Nadella and President Trump, the software giant says it plans to pursue an acquisition of TikTok “in a matter of weeks.”

Brands are in-housing programmatic media buying more often, but many have also reverted course. Nearly 70% of brands in the U.S., Europe and Latin America have at least partially in-housed programmatic media buying, according to a recent survey from the Interactive Advertising Bureau (IAB), up from 65% in 2018. However, 16% of brands are outsourcing…

Even if the end did not officially come over the weekend, it is hard to envision a scenario in which the show survives the turmoil swirling around it.