With the U.S. unemployment rate hitting 10.2%, a number not seen since the Great Recession of 2009, money is on the mind of many Americans. Andrea Brimmer, chief marketing and public relations officer of Ally Financial, will take the virtual stage at Adweek’s upcoming Brandweek Masters Live summit, Sept. 14-17, to discuss how the company…
A Coronavirus Lesson About the Modern State
Live Industry Updates: Salesforce To Cut Roughly 1,000 Jobs
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. August 27 Salesforce To Cut Roughly 1,000 Jobs On Thursday, just one day after posting record earnings of $5.15 billion for the quarter, Salesforce has… Continue reading »
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ABC Sets Fall Premieres for Unscripted Lineup With Scripted Series to Come at a Later Date
ABC’s fall schedule is beginning to take shape. The network today announced the premiere dates of its unscripted shows, which will roll out through September and October. Scripted shows have yet to announce premiere dates. The Bachelorette, one of ABC’s most popular reality dating series, is coming back to the network for its 16th season…
Amazon’s First Fresh Grocery Store Officially Opens
Amazon’s first Fresh grocery store in Woodland Hills, Calif. is officially welcoming “a select group of invited customers” and will open to the rest of us “in the coming weeks.” Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like…
Gravity Blanket Has a New Weighted Robe to Help You Cope With 2020
Key Insights: The brand is offering weighted therapy in apparel form, which caters to pandemic-era lounging. The $4.5 trillion wellness market is expected to grow as consumers grapple with stress and anxiety indefinitely. Remember hugs? That’s the premise of a new weighted robe from the makers of Gravity Blanket, which features a three-pound weight in…
Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says about 81% are more
likely to buy from and use brands that “help others when it’s needed most.”
likely to buy from and use brands that “help others when it’s needed most.”
NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
The NBA postponed three playoff games Wednesday in the wake of the shooting of Jacob Blake by police in Kenosha, Wisconsin. According to reports, owners initially received phone calls from Milwaukee
Bucks players pushing for the postponement. Some analysts believe the NBA postponement might be more than just a one-night action.
Bucks players pushing for the postponement. Some analysts believe the NBA postponement might be more than just a one-night action.
Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Day Two of the Republican National Convention out-delivered the TV network audiences of the second day of the Democratic National Convention, as well as Day Two of the RNC in 2016.
Agency Translation, Disney Ad Sales In Pact To Make Ads That Better Connect With Diverse Audiences
Translation, founded in 2004 by former music-industry executive Steve Stoute, will work with Disney Advertising Sales’ branded-content studio and in-house creative agency CreativeWorks on the effort.