Month: August 2020

The Macallan scotch whiskey brand usually leverages experiential tactics to introduce new products to consumers, be it through immersive theater or mixed reality. With the Covid-19 pandemic limiting physical innovation, however, the U.K.-based alcoholic beverage brand was forced to get creative digitally for the public-facing launch of its newest edition. To celebrate its new double…

Key Insights: Ensuring that patients can find their way to the right locations is vital during the pandemic. Businesses can learn about keeping information concise, clear and well-designed from hospital signage. Every business and organization that has remained open or reopened during the pandemic faces the challenge of creating a safe, comfortable and welcoming experience…

In time for International Dog Day on Wednesday, and after months of lonely homebound humans rushing to bring new pets into their lives during lockdown, direct-to-consumer (DTC) luggage brand Away has added a new, animal-centric item to its repertoire: a pet carrier. To promote the new product, Away’s marketing team worked to get inside the…

The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they… Continue reading »

The post The Big Story: Reality Checks appeared first on AdExchanger.

Key Insight: The apparel retailer is “leaning into a broader definition of back-to-school,” extending the campaign into October. To kick off back-to-school shopping season, Old Navy has begun airing a new Lizzo-inspired television campaign touting age, body and gender inclusivity. “We love to play in pop culture with what we refer to as the ‘Old…

Digital advertising consortium AdLedger has a new open standard it hopes will solve some of programmatic’s ills. The nonprofit consortium has created what’s essentially an encrypted digital signature, called CryptoRTB, that can be inserted into bid requests. During a real-time ad auction, this would allow publishers to encrypt specific information, like a user’s IP address…

Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more games – they’re reading about them. Since January, Wired has seen a more than 84% year-over-year increase in traffic to its gaming coverage. The average number of visits to gaming-related content is 11% higher than the… Continue reading »

The post Wired Has Its Sights Set On The Gaming Audience With Planned Launch Of New Dedicated Game Coverage appeared first on AdExchanger.

Havas Media entered into a partnership with OOH specialist agency Talon in North America, with Talon providing its OOH services planning and proprietary technology as well as data platforms across Havas’ client roster in North America. Talon’s services include strategic OOH planning, audience-driven targeting, media buying and execution, and outcome-based measurement and will provide Havas…

Content-curation platform Flipboard unveiled new options for both users and brands Thursday: The rollout of Flipboard TV to everyone in the U.S., the addition of pre-roll ads and new video feeds throughout its platform. Flipboard CEO Mike McCue said in an interview that the video additions being released Thursday are “probably the single biggest thing…

Facebook recently debuted Facebook Shop, a section within the Facebook mobile application that allows users to browse products, discover new brands, and purchase items without leaving the Facebook app. If you find an item on Facebook Shop that you think someone else should see, you can share it to your News Feed, through Messenger, and…