Month: August 2020

Agencies are embracing data like never before which could explain why search intent for “Data Driven Marketing” has been climbing since the end of June. Coronavirus has forced agencies across the
board to embrace change in an increasingly crowded landscape. Many agencies differentiate themselves with big ideas and strong insights, often through large-scale campaigns, and they must learn how to
translate that service over digital channels. Becoming data-driven is table stakes for enterprise success, and agencies have to be able to walk the talk.

By the third night of this week’s virtual televised GOP convention, it was reasonable to question the necessity of the event’s four-day length.

The incident comes a year after a push to boycott and fire Carlson, following his August 2019 commentary that White Supremacy is a “hoax,” so I have to ask — what is the incendiary line Fox News
won’t let its hosts step over?

The plan is for Biden’s campaign to spend $220 million in fall tv advertising beginning Sept. 1, dwarfing President Donald Trump’s $147 million.

Kevin Mayer, who joined TikTok as CEO only two months ago, resigned from the short-form video sharing site overnight. The former Disney streaming executive was the all-American solution to TikTok’s biggest woe: its Chinese origins. While TikTok had been inundated with regulatory scrutiny and bipartisan concern for the entirety of its short history–since parent company…

Ageism is rampant through society, and it’s certainly commonplace in advertising, where, after a certain age, women often seem to just disappear both from the industry and the ads themselves. That prejudice is being tackled head on in a new “Age Anthem” video by Los Angeles agency Grace Creative, which specializes in marketing to women…

There is no financial incentive whatsoever to bring this to an end. Ban one and the optimization engine will just shift to the other. Think of it as an emotional machine whack-a-mole.

Kevin Mayer, who joined TikTok on June 1 from Disney, cited the unanticipated changes in his role that will result from Trump’s executive order forcing Beijing-based parent ByteDance to sell TikTok’s
U.S. operations or face a ban in this country.

The publication has faced steeped drops in circulation to less than 100,000 issues from more than 4 million two decades ago.

For nearly five seasons, Samantha Bee has been filming her late-night staple Full Frontal in front of a live studio audience. But she is getting used to her new set–the great outdoors. The comedian, who like other late-night hosts was forced into a remote setup at the beginning of the ongoing Covid-19 pandemic, has pivoted…