Month: August 2020

One of the more colorful moments in the world of tech took place in 2013 when Steve Wilhite rose from his seat in New York’s Cipriani Wall Street to accept his Webby Award for lifetime achievement. Wilhite is the inventor of the graphics interchange format, an animated loop better known as the GIF, which the…

NBA legend Dwyane Wade, considering his next move after retiring from the Miami Heat in 2019, decided to help marketers connect with diverse audiences. Doing so would fill a void he identified from years of firsthand experience with brand partnerships during his storied playing career. Wade launched CAA AMP in January to serve as a…

Across the websites of local newspapers such as the Miami Herald, The Sacramento Bee and The Kansas City Star, a new embedded narration option now offers to read each article aloud with a cadence, inflection and sometimes even an emotional tone that one would expect from a real human speaker. But the voice reading the…

As a creative and as a Black woman in marketing, Akuamoah’s journey back-and-forth across the country (twice) was anything but traditional. But being fearless helped her make bold personal and professional moves. Growing up, educators told her she could do whatever she set her mind to, but as a child of Ghanian immigrant parents, Akuamoah…

According to a recent survey by PepsiCo Frito-Lay, 44% of moms-turned-teachers admitted they’re stashing away their snacks in the hopes that their homeschooled children won’t find them. To help out moms that just want to keep their chips to themselves, Lay’s designed an unsuspecting hollow book to conceal the bags of chips. The titles for…

Isobar U.S. CEO Deb Boyda will step down from her current role and leave the broader Dentsu Aegis Network holding company in March 2021 to pursue consultation and board work and spend more time with her family. “Deb has been a strong leader for Isobar, stabilizing the business and beginning the transformation necessary to rebalance…

Tyi McCray has joined Pinterest as global head of inclusion and diversity amid recent uproar at the social media company over alleged gender and racial discrimination that culminated in a staff walkout and petition. Though her appointment was announced today, McCray joined in June and has been meeting with teams across the company during her…

Collectively, Venus and Serena Williams have won 122 singles titles and 30 majors, spending a total of 327 weeks ranked as the top women’s tennis player in the world. Without a doubt, the two phenoms have changed the game forever. But throughout their careers, coverage of their rise leaned heavily on the rivalry between the…

Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob… Continue reading »

The post Google’s Quiet Preparations For Apple’s IDFA Change Offers Hints On The Future Of Its Own Mobile Ad ID appeared first on AdExchanger.

Fans frequently tuning into sports, both professional and amateur, are more likely to support the Black Lives Matter movement and support the overall fight for social justice. Sports and politics have always been intertwined in America, from the controversy over desegregating baseball to female athletes’ fight for equal pay. And a survey released by sports…