Month: August 2020

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and… Continue reading »

The post In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads appeared first on AdExchanger.

Key insight: Political ad spend in digital is expected to reach $3 billion in 2020, according to GroupM. In a bid for political ad dollars, WarnerMedia and Xandr are taking another step closer together. Political and advocacy advertisers can now set up private marketplace deals through Xandr Invest, the ad-tech unit’s demand-side platform, to buy…

Now In its fourth year The 2020 Diversity Best Practices Inclusion Index scores companies for best practices in recruitment, retention and advancement of people from underrepresented groups, creating
an inclusive culture and workforce demographic data.

The client is the parent company of online car buying and selling marketplace Autotrader.com and Kelley Blue Book the 96-year-old research unit that provides valuation estimates for used cars.

Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer,
VideoAmp, was recognized with the Erwin Ephron Demystification Award by Leslie Wood, CRO, Nielsen Catalina Solutions, who also interviewed him as part of the same ARF Great Minds Event.

At a time when the U.S. Postal Service has been under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in the 2020 race. That’s right,
good old-fashioned snail mail is the 2020 game-changer, Erica Monteith, senior vice president-paid media at GMMB, the agency responsible for the Biden Harris 2020 campaign’s media-buying, said Tuesday
during a keynote conversation at MediaPost’s Data & Programmatic Insider Summit.

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its…

Glass manufacturer O-I Glass has appointed VaynerMedia as its first integrated agency of record. The remit includes both creative and media. 

The business was awarded to VaynerMedia
following a review. 

“We chose VaynerMedia because of their distributive model and ability to truly understand both culture and the consumer,” stated Marie-Laure Susset,
Integrated Marketing Communications Director for O-I. Having creative and media with the same agency enables a streamlined approach to reach a number of different cohorts.” 

The
client, based in Perrysburg, Ohio produces bottles, jars and other glass containers for many of the world’s major food and beverage companies.

 

Facebook recently debuted Facebook Shop in the main Facebook mobile application. This tab allows users to browse and purchase products, discover and follow businesses, and more. Our guide will show you how to use Facebook Shop within the Facebook mobile app. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap…

CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear.