Month: August 2020

Ratings for the Republican National Convention’s first night trailed the Democratic National Convention’s first night by 14%, according to estimates for the common tv network coverage, but the DNC had
a greater falloff than the RNC from the first night of their 2016 convention ratings.

Among music fans, Grammy-winning singer and songwriter Jill Scott is in an elite category. The Philadelphia native’s work weaves a compelling tapestry of storytelling, emotion and clarity in a world often bound by chaos. Her platinum-selling debut album Who Is Jill Scott? marks its 20th anniversary this year but retains its weight and gravity as…

Day Two featured the First Lady’s attack on the media for ignoring the opioid drug crisis, a day after the RNC opened with gossip about members of the First Family delivering their speeches under the
influence of drugs. In fairness, cocaine is not an opioid.

The National Hockey League is accepting applications through Sept. 25 for its NHL Power Players initiative, which brings together fans between the ages of 13 and 17 to bring the perspective of their age group to the league. The league will choose 20 applications from the U.S. and Canada, up from 15 last year, based…

Despite unprecedented efforts from the ad industry and law enforcement, fraud continues to blight the sector. It’s an issue that cost advertisers $42 billion in 2019, according to analytics firm Juniper Research, and continues to challenge even the most seasoned security professionals, with app stores a notable point of vulnerability in the ecosystem. That’s the…

An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading an article. Mobile ad exchange Kargo said Wednesday it will acquire Rhombus, an ad tech company focused specifically on targeting social embeds within articles, for that very reason. Terms of the deal were not disclosed.… Continue reading »

The post Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit appeared first on AdExchanger.

Following its star-studded and intergalactic #MakeSpaceForWomen Super Bowl LIV spot, Procter & Gamble-owned skin-care brand Olay is continuing its mission to bring more women into STEM. Olay’s latest campaign, #FaceTheSTEMGap, launched on Women’s Equality Day to announce the brand’s concrete efforts in closing the STEM gender gap by 2030. Today, women make up less than…

Key Insight: Advertisers, agencies, networks and platforms have an appetite for a single point of measurement across all video. Nielsen is elevating one of its longtime executives to a new position, head of audience measurement, in an effort to better position the company to crack the measurement unification code. Scott Brown, who formerly served as…

Group video-calling feature Messenger Rooms is getting some enhancements. Messenger From Facebook said in a blog post Wednesday that Rooms can now be created, shared, managed and dropped, all within its app. Rooms that users have been invited to join will be displayed atop their chats tab, where people can also create Rooms from scratch….

The White House and its Rose Garden featured prominently in Tuesday night’s episode of this week’s virtual Republican National Convention.