Nathan Young, Former President of 600 & Rising, Has Left Periscope
Nathan Young, the co-founder and former president of Black advocacy group 600 & Rising, has left his role as group strategy director at Minneapolis-based agency Periscope. Earlier this month, Young resigned as president of 600 & Rising, the organization he and Bennett D. Bennett co-founded following the May 25 killing of George Floyd in Minneapolis….
Facebook’s AR and VR Team Is Now Facebook Reality Labs
Facebook Connect, the social network’s annual augmented reality and virtual reality conference, previously known as Oculus Connect, will be held virtually Sept. 16, with attendance open to all, free-of-charge. This marks the seventh year of the event. Facebook also revealed the new name for its AR and VR team, Facebook Reality Labs, which was previously…
Pinterest Tests Labels to Bring More Context, Information to Product Pins
Pinterest is testing the addition of information to Product Pins, and it detailed updates to its Shopping Spotlights curated recommendations under its search tab. New “Popular” and “Best seller” labels are being tested on Product Pins so that Pinners can see which products are trending based on what other Pinners have been buying. Updated sale…
Reddit Sets Slate of Voting in America Ask Me Anything Sessions
Reddit is following up on its Up the Vote voter-registration initiative with Voting in America, a series of Ask Me Anything sessions leading up to Election Day in the U.S. Voting in America is aimed at giving Redditors access to information from experts on voting laws and voter rights, as well as clarity on the…
The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic
Beauty has had both its bright spots and blemishes during the pandemic, with a boom in the skin-care business, but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business. Kory Marchisotto, the…
College-Town Economies Brace for Covid Blow | WSJ
CNN Breathes New Life Into Political Cartoons Using Stop-Motion Animation
Advertising campaigns and candidates during an election season can often be complicated (and divisive), but marketing election coverage itself may leave some more room for creativity. In new ads, CNN is employing characters from classic political cartoons to help promote its live political coverage. In spots promoting the cable network’s coverage of events like the…
Dunkin’ and Harpoon Just Brewed Up a Fresh Batch of Doughnut-Flavored Beers
For those with the taste for it, the flavor of doughnuts can be found in a variety of products that aren’t actually doughnuts. There are Jelly Donut Oreos and donut flavored Cap’n Crunch cereal. The Wisconsin-based Kwik Trip convenience chain loosed a limited-edition coffee-flavored potato chip on the world last year called Urge Glazer. And…
Disney Enters Into Multiyear Partnership With Translation
Disney Ad Sales is teaming up with marketing firm Translation for a multiyear partnership designed to help brands reach diverse audiences with culturally relevant advertising. Rita Ferro, president of advertising sales and partnerships at Disney, and Translation founder and CEO Steve Stoute wrote about the partnership in an open letter, titled It’s Time: What’s Possible…