Month: August 2020

Johnson & Johnson, the New Jersey-based health-care manufacturer behind Tylenol, Motrin and Zyrtec, has a new hit on its hands that’s not available for sale over the counter. In April, J&J debuted The Road to a Vaccine, a live web series hosted by journalist Lisa Ling that documents the company’s search for a coronavirus vaccine…

It’s been a few years since KFC used the famous “finger lickin’ good” tagline in the U.S., though the phrase has continued to be a central pillar of its marketing globally, until now. The slogan has been in place for six decades across some of the fried chicken chain’s global markets, including the Netherlands, South…

As if anyone needed an excuse to get out into the wilderness this summer, Airbnb has set its sights on the outdoors, launching a campaign alongside the National Park Foundation, the charitable arm of the National Park Service. Exactly 104 years since President Woodrow Wilson signed the act formally creating the National Park Service, Airbnb…

With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email… Continue reading »

The post Can Email Be The Next Big Online Identifier? appeared first on AdExchanger.

Former professional lacrosse player Drew Westervelt knew there had to be a better way to deep clean sportswear. He found that even as clothing makers were adapting their fabrics to accommodate more active lifestyle, cleaning products weren’t keeping up. Enter Hex Performance, Westervelt’s detergent brand made specifically for activewear that includes a unique ingredient called…

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series. The Fifth Generation owned brand will hold its first Tito’s Made to Order Music Festival, a four-part livestreamed event…

The original cast of The West Wing is reuniting for the first time in 17 years for HBO Max. A stage presentation based on the Aaron Sorkin series, which aired from 1999 to 2006 on NBC, will debut on the new streaming service this fall, HBO Max announced today. The special will revisit the episode…

Arnold + Havas Media Boston is celebrating Black Business Month (August) through a project aimed at elevating the visibility of Black-owned businesses.

Publicis Media’s Zenith retained the largest portion of the assignment with close to $300 million in annual expenditures. H&S was awarded planning and buying duties for the company’s nutrition
business which was launched in 2017.