Month: August 2020

Automotive styling has been known to creep into the fashion realm from time to time. Porsche will happily sell you some aviator sunglasses. Like the looks of a Ferrari? Its gabardine chinos are currently on sale for $98. Mercedes-Benz’s fashion collection even features a fanny pack (sorry, a “hip pack.”) But for a limited time,…

While the face mask is undoubtedly the most in-demand accessory of 2020, another item has bubbled up to the top of the collective consumer consciousness: the nap dress. The garment has taken social media by storm this summer, with data from Google Trends showing interest in the term increasing 20-fold since January. It’s not a…

In what seems to be a defining cultural moment, as brands, including PepsiCo and the NFL, assess and revamp mascots or names deemed racially or culturally offensive, platforms such as Amazon and Facebook are under pressure to proactively address hateful content. Amazon recently announced a $10 million donation to organizations “working to bring about social…

The U.S. Federal Aviation Administration (FAA) has issued Amazon Prime Air a Part 135 air carrier certificate for using unmanned aircraft systems (UAS), clearing a big regulatory hurdle toward drone deliveries for commercial packages. Amazon said it will use the certification to begin tests, with the goal of using drones to deliver packages within 30…

Key Insight: While Cobra Kai no longer made sense for YouTube’s originals strategy, the series is finding a new following on Netflix ahead of its third season. The comedy-drama series Cobra Kai first premiered on YouTube’s subscription tier in 2018 as a high-profile original programming experiment that the platform hoped would help cement it as…

The network TV audience for the final night of the Republican National Convention was the highest-rated of the week, but nonetheless failed to match the fourth and final night of the Democratic
National Convention by 3.3%. The four-night average audience for the RNC (19.4 million viewers) was 10.2% lower than the four-night DNC average (21.6 million).

Kraft Heinz confirmed the news late Friday, but noted that both of its new media assignments are subject to approval, as they have not yet been finalized.

TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. NBC is positioning November as a big start for
its fall season, when much of its high-rated scripted programming will debut. ABC this week announced unscripted series premiere dates, and CBS is launching many unscripted shows starting next month.
Fox and The CW are largely shifting all efforts for scripted TV shows to 2021.

Just six retailers were responsible for that ad spend, compared to 100 in 2019.