Month: August 2020

Purina is marking National Dog Day Wednesday (Aug. 26) by hosting Pup Up, a livestream on Facebook Live starring adoptable puppies from North Shore Animal League America. The livestream will take place from 10 a.m. to 2 p.m. ET Wednesday on the Purina Facebook page, where visitors can also chat about puppy nutrition and behavior…

There’s probably never been a tougher time to be a school teacher than right now. As the fall approaches and schools across the country ponder their reopening strategies, teachers are increasingly anxious about the health consequences–both for themselves and their students–of returning to the classroom. A survey by the Ohio Federation of Teachers released two…

Key Insight: TikTok called the executive order a “gross misappropriation” of an economic emergency law. TikTok and parent company ByteDance sued the Trump administration Monday afternoon, asserting that President Donald Trump’s Aug. 6 executive order barring “transactions” between ByteDance and U.S. companies is unconstitutional, politically motivated and denies the company its due process rights under…

Ogilvy Chicago and the City of Chicago teamed up on a Snapchat augmented reality lens to encourage residents to wear their facemasks during the coronavirus pandemic. Snapchatters can only unlock the lens by putting on a mask, and the agency said the lens uses its Chicago Design System to enable people to choose from different…

Established streamers like Netflix, Amazon Prime Video and Hulu don’t yet seem to be losing ground to streaming upstarts. Instead, new streaming services like HBO Max, Peacock, Apple TV+ and Disney+ are largely additive to older and more established services, according to new data. Take Netflix, which has more than 73 million subscribers in the…

Online fashion retailer Asos kicked off a three-week campaign for the U.K. and U.S. on TikTok Monday. The campaign includes an #AySauce branded hashtag challenge, in-feed ads, a bespoke music track and an interactive augmented reality experience created via TikTok’s branded effects. Asos worked on the campaign with TikTok and marketing technology agency Byte, and…

U.K.-based consumer goods giant Reckitt Benckiser has concluded a review of its U.S. media business by appointing Publicis Groupe’s Zenith and Omnicom Media Group’s Hearts & Science as its media agency partners. The appointment followed a review that included six agencies across major holding companies, according to a Reckitt Benckiser spokesperson. Zenith retained the majority…

LONDON–Have you ever heard someone describe something as good enough to eat? Well, these limited edition edible Adidas sneakers, created as a nod to the Everything Is Cake meme, are just that. The brand has created a limited set of hyper-realistic chocolate cakes that look exactly like pairs of Adidas Originals ZX 2K Boost sneakers…