‘Classic’ Facebook to Be Phased Out in September

The thorough overhaul of Facebook’s desktop experience, initially introduced at F8 2019 last May, will become the only option sometime next month. Some users began seeing notifications alerting them to the imminent demise of “classic” Facebook, and the social network said on a Help Center page, “If you’re using the new Facebook.com, you can switch…

TikTok Outlines 5-Pronged Approach to Eliminating Hate Speech on Its Platform

TikTok U.S. head of safety Eric Han shared five ways that the video-creation platform is working to reduce the spread of hate speech. He wrote in a blog post, “As the head of safety, my team and I work to protect our users from the things that could interfere with their ability to express themselves…

Ikea Adorably Recreated Its Catalog in Animal Crossing

Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to say every marketing tie-in or stunt has been a good fit, or that the integrations even made much sense. (Inclusive new avatar skin options from…

Facebook Talks Data Portability With the FTC

Facebook filed comments on data portability with the Federal Trade Commission in advance of a public workshop on the matter, scheduled for Sept. 22. The goal of the workshop is to examine the potential benefits and challenges to consumers and competition related to data portability. In its comments, the social network discussed tools that are…

Publicis Groupe Retains U.S. Media Duties for Kraft Heinz

Publicis Groupe has retained U.S. media agency of record duties for Kraft Heinz, following the conclusion of a global media review launched by Kraft Heinz in March. At the time of the review, data consultancy COMvergence estimated Kraft Heinz’s spending at around $520 million, and the majority of the client’s spend is dedicated to the…