Month: August 2020

When the nation was forced into lockdown in March, the pet industry continued to serve its communities. As loneliness sparked new companionships and adoption rates rose, retailers like Petco were challenged to safely engage with new customers–both in-store and virtually. From the beginning of the pandemic to the dog days of summer, Petco has been…

Considering the events of 2020, it’s no surprise that hygiene, health and cleanliness are top of mind for consumers. And chances are, many Americans are cleaning their homes and bodies with products from a Procter & Gamble brand. The Cincinnati-based conglomerate owns a slew of the world’s most recognizable CPG brands, such as Tide, Bounty…

Facebook is helping soccer fans get ready for this weekend’s UEFA Champions League Final, pitting Paris Saint-Germain against Bayern Munich. Fans who search for or click on the #UCLFinal hashtag on Facebook will be taken to the UEFA Champions League hub, featuring a feed of some of the most popular related content on the platform,…

In an era in which facial recognition has made it easy for law enforcement and other organizations to search someone’s identity based on their face alone, the question of when it’s appropriate to share identifiable photos of protesters and activists publicly has become a flashpoint on social media. A German startup called Brighter AI is…

It’s safe to say that no business plan could prepare a company for 2020. But in spite of a pandemic that turned much of the prevailing wisdom on its head, spirits startup YaVe Tequila and seltzer brand Ugly Drinks have found ways to change on the fly and meet consumers where they are now–at home,…

In mid-July, the CDC published a study that found that the percentage of Black Americans who report wearing a mask at all times in public and social spaces is 16% higher than the percentage of all Americans wearing a face mask outside of their homes (79% compared to 63%). However, the CDC also found that…

“We want to have a more diverse workforce, but we don’t know where to find diverse candidates.” We’ve all heard some variation of this sentence. And in the past, there might have been some truth to it. Like it or not, hiring is often done through extended personal networks and hiring through personal networks often…

Key Insights: Salespeople should view themselves as partners rather than sellers of a product. Trust was ranked by 35% of decision-makers as the most important factor in closing a deal, LinkedIn found. Industries throughout the world shifted to virtual selling due to the coronavirus pandemic in their second quarters. Now, as stay-at-home orders persist, those…

Facebook’s chief marketing officer, Antonio Lucio, is leaving after two years with the social media platform. Lucio joined the company in 2018 from HP Inc., just a few months after Facebook’s relationship to the Cambridge Analytica scandal was exposed. He leaves as Facebook faces scrutiny for hate speech on its platform and anti-competitive behavior. In…