Macy’s Will ‘Reimagine’ This Year’s Thanksgiving Day Parade Due to Covid-19
As the Covid-19 pandemic shows no signs of abating in the U.S., it is already upending several fall TV mainstays, including college football games (many of which have been postponed until 2021) and the traditional start of the new season (which will be delayed, with most shows still unable to resume production). But at least…
How Back-to-School Advertising Can Adapt to the Current Reality
Key Insight: Back-to-school advertisers are relying on TV more heavily this year with ad share up to 33%. The back-to-school season is typically predictable in terms of both timing and product assortment. Not so in 2020. According to Brendan Witcher, vp and principal analyst at research firm Forrester, this environment brought on by the pandemic…
5 Takeaways From the ANA’s In-House Agency Conference
Judging from research conducted by the Association of National Advertisers, brands continue to bring more of their marketing capabilities in-house. In 2018, an ANA survey of more than 400 marketers found that 78% have some form of in-house operations, compared to 58% in 2013. Bill Duggan, group evp at the ANA, said he thinks that…
DNC’s Third Night Sees Sharp 19% Increase To 22.8 Million TV Viewers
Featuring big-name speakers including former President Barack Obama, and Vice Presidential Candidate Kamala Harris, the DNC’s third night witnessed a sharp rise in its TV audience vs. the previous
night. MSNBC continued to post the best results, pulling in 6.5 million viewers during the 10 p.m. hour, with CNN at 5.8 million and Fox News Channel at 2.2 million. MSNBC posted the highest number of
TV viewers of all networks for Day One and Two of the DNC event.
night. MSNBC continued to post the best results, pulling in 6.5 million viewers during the 10 p.m. hour, with CNN at 5.8 million and Fox News Channel at 2.2 million. MSNBC posted the highest number of
TV viewers of all networks for Day One and Two of the DNC event.
California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say
“Californians have a constitutional right to privacy, and it is vital that the state protect that right even in this time of unprecedented crisis,” the Electronic Frontier Foundation, ACLU of
California, Consumer Reports and other watchdogs say in a letter to governor Gavin Newsom and members of the state assembly and senate.
California, Consumer Reports and other watchdogs say in a letter to governor Gavin Newsom and members of the state assembly and senate.
The Answer Is Yes, It’s Supposed To Be A Bad Thing
People may debate whether he’s serious, or just trolling us, but the crazy things the President says are just part of his methodology. Like other con men, he uses double talk to confuse, distract and
misdirect us. Unlike other con men who are trying to part us from our money, this one is trying to part us from our democracy. He’s succeeding.
misdirect us. Unlike other con men who are trying to part us from our money, this one is trying to part us from our democracy. He’s succeeding.
Let’s Give Our Work Teams Election Day Off
It doesn’t matter what folks’ politics are. We want to maximize everyone’s chance to participate in our democracy and make a difference.
DAN Taps Pyle For Chief Equity Officer, Americas Role
It’s the second big diversity hire this week. Earlier, BBDO Worldwide said it had hired Jason Rosario as its first Chief Diversity, Equity, and Inclusion Officer.
YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 across the U.S.