Month: August 2020

Instagram recently replaced its Nametags feature with traditional QR codes. You can scan someone’s Instagram QR code to quickly go to their profile, rather than being required to type their Instagram username manually. Our guide will show you how to scan someone’s Instagram QR code from within the Instagram application. Note: These screenshots were captured…

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,”… Continue reading »

The post In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web appeared first on AdExchanger.

The digital infrastructures have been under construction for years. But the pandemic has forced candidates to embrace them and to get creative with how they use them.

Most people don’t associate sunscreen with excitement–it’s typically seen as unsexy, feels heavy on the skin and carries about the same instant gratification as taking a daily multivitamin. Through bright graphics, appealing packaging and an engaging social media presence, Supergoop! wants to redefine the suncare category by creating products that people actually care about. “You…

As companies contend with how to survive in today’s completely new landscape, lead management should rank high on the list for both agencies and brands. It comes as no surprise that the digital world
has been a lifeline for sales teams during the coronavirus pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy
among brands and agencies, according to this week’s Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.

The erosion of U.S. ad spending continues to moderate, falling at its lowest rate of decline in July since the economic effects of the pandemic began to manifest earlier this year. Ad volume declined
13.9% vs. July 2019, according to the just-updated U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.

Plus: Steve Jobs on apps, Bill Gates on the TikTok sale, and bad weather getting worse.

2020 has threatened to undo me. Prior to the pandemic, I was confident in my naturally empathetic leadership approach, managing 10 employees and 10 clients. But I also knew when to stand my ground. Strong and soft. I began repeating this mantra when the business impact of the Covid-19 crisis began to take shape. March…

It’s better to become a key access point to premium streaming services — but not with actual ownership.

The social channels for Honda and Acura are being dedicated to motorsports throughout the month of August, largely due to schedule changes brought on by Covid-19. The automaker and its luxury division said fans can use #PoweredbyHonda in the run-up to the Indianapolis 500 and the Formula One Belgian Grand Prix and #AcuraMotorsports leading up…