Month: August 2020

The lower adoption rate is good for publishers, even as they work to diversify their revenue away from online display advertising.

A Long Island search marketer found a way to exploit Google search ads and spread misinformation about candidates. The company pledges to fix the issue.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Did Ikea Just Make a Huge Translation Error, or a…

Last November, Jasper Wang emailed a handful of former Deadspin writers who quit at the end of October 2019 after clashing with new management. As an avid reader of the sports and culture website, he was sorry to see its downfall. As “a business guy around New York,” he offered to take the writers out…

This year’s Digiday Media Awards Europe honor a wide variety of publishers, media brands, advertisers and technology companies. Honorees traversed an array of subject matter and areas of expertise, from travel to LGBT rights. 

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting descriminition. They also displayed a commitment to next-level content and innovative distribution strategies, achieving cultural relevance while reaching audiences through their preferred platforms and content formats.

Winners include:

Sky News: For Deep Ocean Live, a team of Sky News journalists became the first reporters to broadcast live, without being attached to cables, from submersibles beneath the surface of the Indian Ocean. The broadcast, which ran across multiple platforms and social networks, took a deep dive into two issues of global (and oceanic) importance: climate change and plastic pollution.

Hearst UK and Comfort: Hearst UK and detergent brand Comfort countered wasteful fashion trends with a very simple solution: Buy less, and wear what you own more. The branded content program, which featured both editorial and video content, ran across Elle and Cosmopolitan, delivering a stellar 40 percent video completion rate. Sustainability isn’t just an urgent ethical issue — it sells.

RT: Lessons of Auschwitz: Nine high school students traveled from Moscow to the Auschwitz Memorial in Poland to learn more about the horrors of the Holocaust, then expressed their reactions in VR. The project was a powerful reminder that the past is not past — and that digital storytelling can strengthen the bonds between generations.

Download this guide to explore all the winners of the 2020 Digiday Media Awards Europe. In each section, you’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them.

The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday.

Fears of a ventilator shortage inspired doctors and engineers to improvise new designs. Inside the race to build a cheap, reliable machine.