Month: August 2020

The Nielsen universe continues to expand, albeit modestly, with the number of U.S. TV households rising 0.3% to 121.0 million, according to the ratings firm’s official 2020-21 TV season estimates. The
number of persons represented by the TV universe grew at an even more moderate rate, rising 0.1% to 307.9 million persons two years or older.

Over these long months of quarantine, we’ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom. Now Coors Light and agency DDB are offering to actually send you to the real location where one of your virtual backgrounds was photographed–eventually, when things are safe and Americans are allowed…

If we were in a business meeting and someone said something was “future-proof,” I’d reach for my banned words money jar and fine them $20. “Future-proof” is on my banned words list because it conveys the idea that there is a state of being or condition that will automatically adapt to the future. That’s just…

The volatile nature of the current political climate — especially the erratic policies of big digital platforms — is creating a corresponding uncertainty for political marketing agencies and
consultants to achieve their marketing objectives, finds a survey of 65 “progressive, conservative and non-partisan” specialists surveyed by digital media-buying processor Centro in April.

The leveraged loan default rate for retail continues to soar, reaching 18.9% in August from 17.5% at the end of July following the bankruptcy of apparel retailer Tailored Brands, the parent of Men’s Wearhouse and Jos. A. Bank, according to credit rating agency Fitch. The figure continues to hit new historic highs not even seen…

Key Insights: Consumers are open to plant-based meat, but they’re hesitant to try it. Meat alternatives are estimated to account for 10% of the global meat industry by 2029. From a certain viewpoint, it’s always a bit odd when food-based brand mascots are an anthropomorphic version of the very thing they’re encouraging people to consume….

How are leaders in the C-Suite processing in the face of crisis? What are brands learning about diversity and inclusion? Ty Heath from LinkedIn joins us to talk about how thought leadership can lead to wins and what marketing professionals can do now to cultivate influence.

TV advertising’s sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising was down 2% in the first quarter. Overall, this will result
in a 10% decline to $69.5 billion. National TV cable networks will sink 16% to $25.5 billion, with broadcast networks down 13% to $12.9 billion. National TV syndication is projected to fall 15% to
$2.6 billion. TV stations’ advertising will be the best performer due to major growth in political advertising — forecast to recede 5% to $19.6 billion. Political advertising will also boost local
cable, which will drop 9% to $4.4 billion. One positive area of growth is advertising video-on-demand streaming TV platforms, forecast to be up 38% to $4.4 billion.

The groundwork for a deeper discussion about social injustice has been laid thanks to the Black Lives Matter movement, believed to be the largest civil rights movement in U.S. history, according to Harvard’s Carr Center for Human Rights Policy. The latest issue of Adweek honors the three women co-founders of the #BLM movement, Patrisse Cullors,…