Month: August 2020

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…

Currently in the world of social media, there’s no denying that short-form video is king. Thanks to the growth of TikTok, a popular app that saw explosive growth during the pandemic, creating bite-sized video clips has become more than just a side hustle for influencers, as a nearly non-negotiable part of their business. And with…

Xwing is testing a Cessna that’s controlled from the ground, not the cockpit. Its goal is to automate as much as possible, while keeping a human in the loop.

Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a… Continue reading »

The post OpenX Launches A Prebid Solution For Small And Midsize Pubs appeared first on AdExchanger.

Key Insights: Budgets are shifting to electronics and furniture to fortify remote learning environments. Panic buying could return if consumers get spooked about product availability. In simpler times, back-to-school shopping for many American students meant a trip to local stores to pick out supplies like binders, backpacks and clothes. Of course, 2020 is again the…

Some of the world’s largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those…

Confidence in the return of movie theater customers to theaters is slowly growing, according to a new survey, which finds that 70% of more cautious moviegoers will be ready to return in a month — up
from 59% in a previous survey.

Ironically, the ads for products we buy to clean up or prevent messes often have a noticeably sanitized quality about them. Some, like Charmin, rely on humor and euphemisms to relay its messaging without getting into the dirty details. Bounty’s ads have long taken place in glaringly white kitchens in the suburbs. Pad and tampon…

The Trump administration Wednesday asked a federal appellate court to reconsider a recent order requiring the White House press secretary to restore journalist Brian Karem’s press credentials.

Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.