Month: August 2020

Ad inventory increased more than 80% during the period, reports SpotX.

Nearly 25% of all first-half D2C ad impressions on TV came from five brands: Carvana, Wayfair, Grubhub, Peloton and Noom, reports iSpot.tv.

Alongside Global Chief Talent Officer Patti Clarke, these nine committee members will represent Black, Asian, Hispanic, and LGBTQ+ communities across the Group and will oversee NA DE&I strategy and
initiatives.

In 2018, Instagram launched Nametags, a feature that allowed users to find other users’ Instagram profiles by simply scanning Nametags, rather than typing their usernames. Now, Nametags are no longer available, and the photo- and video-sharing platform launched a QR codes feature that works in the same way. Our guide will show you how to…

The world’s biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency
in terms of the actual cost of acquiring inventory. That’s the finding of a just-released survey of member of the World Federation of Advertisers, the fourth in a series of studies first benchmarked
in 2013.

The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent company Weather Group LLC announced today. He was most recently svp and CMO of Spectrum Reach, Charter Communications’ ad sales division. He’ll oversee marketing, communication, research and insights for The Weather Channel and its free…

Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course. The campaign–appropriately named “Support Small Business”–is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights…

IPG-owned Kinesso is launching a developer community by making its owned and operated APIs available to third parties, a tactic large tech providers such as Apple and Google have used to bolster the array of services they can offer customers. Launch partners include fellow IPG outfit Acxiom, leading demand-side platform The Trade Desk, and mobile…

The famously chill Snoop Dogg doesn’t walk. He saunters. And he doesn’t check his watch. His only appointment is with a beach chair. “Have you ever seen a man in a hurry, while also drinking a Corona?” asks the hip-hop icon as he settles into an ocean-front seat in a tropical paradise. “No, you have…

When Katie Kern’s boss pulled her aside after a meeting, she told her to stop nodding her head. To her boss, a head nod is always a sign of agreement, but Kern was just acknowledging that she was following along. She grew up in a Black church, and “the nod” is a cultural nuance she…