The Women’s National Basketball Association and Oculus From Facebook will tip off their multiyear partnership, revealed earlier this week, with a 20-game regular-season slate to be livestreamed on Oculus Venues and Facebook Watch. The league is conducting its season at IMG Academy in Bradenton, Fla., due to Covid-19. The live games will be available in…
Twitter Reinvents Its Transparency Report as the Twitter Transparency Center
Twitter “reimagined and rebuilt” its biannual Twitter Transparency Report and it is now the Twitter Transparency Center. The new website hosts all of Twitter’s disclosed data in one place, and it includes data visualizations to make it easier for people to compare trends over time, as well as a country comparison module. “Tool tips” are…
HBO Digital Marketing VP Emily Giannusa On Why The Traditional Playbook Doesn’t Work For Gen Z
When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for “Game of Thrones,” “Westworld,” “True Detective,” “Veep” and, most recently, “Euphoria,” an Emmy-nominated series for the Gen Z audience. The word authenticity gets tossed around a lot, but marketing “Euphoria” really did… Continue reading »
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How AB InBev Is Helping Local Restaurants Survive The Pandemic
A world with fewer restaurants is bad for Anheuser-Busch InBev. The company, whose brands include Budweiser, Michelob Ultra and Blue Point among many others, depends heavily on orders from restaurants and bars. And sales haven’t been great since the COVID-19 pandemic began. So AB InBev invested to help restaurants and bars stay afloat through a… Continue reading »
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My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack
Despite its home in the freezer aisle–and its ice cream center– Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the product not as a dessert, but a snack. “A snack that happens to be frozen,” joked Barnett. Barnett dove deep into all the ways My/Mo Mochi is taking the niche,…
‘Yogurt Strength’ Allows Saquon Barkley to Demolish Everyday Tasks in New Ads for Oikos
In two new spots for Dannon’s Oikos Triple Zero, New York Giants running back Saquon Barkley demonstrates his superhuman strength–by opening a pickle jar, and carrying a dozen bags of groceries all in one trip. The secret to Barkley’s strength? He eats the protein that’s inside Oikos Triple Zero yogurt, he explains with a deadpan…
The Volatility of the Gold Market, Explained | WSJ
Snap Inc. Tests More Ways to Share Snapchat Content Outside of the App
Snap Inc. already introduced ways for Snapchat users to share Stories outside of the application, and off-platform sharing of other Snapchat content is now being tested, as well. Sara Fischer of Axios reported that Snapchat is testing ways for its users to share Our Stories, Publisher Stories, Snap Originals and Shows via sharable links through…
Was Keyword Blocking as Bad as We Thought?
Advertisers have not engaged in as much keyword blocking so far in 2020 as in previous years, according to a 2020 Global Insights Report released by measurement software company DoubleVerify. Earlier this year, publishers griped that advertisers had stopped placing ads on content that included terms like “coronavirus” and “protest,” which news organizations said interfered…
Trust in Social Platforms’ Handling of Political Views Is Shaky, Particularly Among Republicans
Nearly three-quarters of adults in the U.S. believe that social media sites intentionally censor political viewpoints that they find objectionable, and that belief is especially prevalent among Republicans and independents who lean toward the GOP, according to a new survey from Pew Research Center. The think tank surveyed 4,708 U.S. adults between June 16 and…