Month: August 2020

Traditional affiliate fees, long the revenue backbone for U.S. cable TV nets, witnessed their first overall revenue declines ever in Q2. Cable network affiliates’ revenues sank 3% in the period to $9
billion after three previous sequential quarters of slight 1% increases, according to MoffettNathanson Research estimates from analysis and company reports.

Instagram added Suggested Posts to its feed Wednesday, giving users a way to discover content from accounts they don’t follow without having to leave feed. Suggested Posts will appear at the end of feed, once Instagram users have seen everything new from accounts they follow, and they will include organic posts and ads. Instagram said,…

Havas Worldwide is taking the next step in its plan to address systemic racism within the holding company. Havas has appointed its inaugural North America Diversity, Equity, and Inclusion Advisory Committee. The nine-member committee will work alongside Havas global chief talent officer Patti Clarke to oversee diversity, equity and inclusion strategy and initiatives, integrate such…

Vizio has hired former AMC Networks executive Adam Gaynor to lead Project OAR into its next phase of growth. Project OAR is a Vizio-led consortium that is aiming to standardize addressable advertising on smart TVs. Networks began trialing the addressable technology in June. Now that tests have begun, Gaynor will be helping current and future…

Apparel is among the hardest hit retail sectors during the pandemic, but that hasn’t hindered direct-to-consumer athleisure brand Vuori. CEO Joe Kudla wouldn’t provide specific numbers, but said the brand is on track to grow 180% year-over-year. The business was already growing prior to the pandemic, attracting a $45 million investment from Norwest Venture Partners,…

I’m sure you don’t need reminding-but so far 2020 has been a really awful year, what with the tragedy of coronavirus, toilet paper shortages, job losses and homeschooling, etc. But fast food chain Popeyes, in celebration of the one-year anniversary of the launch of its chicken sandwich, wants to remind customers: “whatever comes our way…

It took a little less than two months into the pandemic for top hospitality brands including Hilton and Marriott to try and reassure travelers that their rooms were squeaky clean, even amid the health crisis. In April, Marriott announced a council featuring prominent doctors to elevate its own cleanliness standards. A week later, Hilton announced…

Editor in chief Nicholas Thompson sits down with WIRED reporters to talk about how another round of remote learning could deepen education inequality in the US.

Each year on the awards circuit, a few brands, agencies and campaigns rise to the top. These are the campaigns that advertising people love to talk about, deconstruct and admire. Last year, Droga5’s “The Truth Is Worth It” was among the most awarded and talked about. It also broke the mold of what news advertising…

Publishers are under increasing pressure to find new audiences and new streams of sustainable, recurring revenue that can be supported with existing infrastructure or minimal, if any, investment. Agencies, whose core goal is client retention and relationships, need new channels to support those clients, given ever-changing market conditions and budgets, and due to current events,…