Austrian manufacturer Tyrolit may have confused some people on the streets of Vienna when it first posted a blank sheet of metal bearing only a small brand name as a billboard. But over the course of the next few weeks, the display would gradually rust to reveal the silver silhouette of a knife at the…
Wieden+Kennedy Alum Jason Campbell Joins Translation as Executive Creative Director
Wieden+Kennedy and Goodby Silverstein & Partners alum Jason Campbell is headed to Translation as the agency’s executive creative director. Campbell will work across the breadth of the agency’s client portfolio under president Ann Wool, who joined in March. “In a time when our industry, clients and people need it more than ever, Jason brings an…
Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens)
The sports marketplace, which had been dormant since leagues shut down in March due to Covid-19, finally roared back to life over the past few weeks, as the NBA, MLB and NHL resumed play. But just as marketers were beginning to celebrate sports’ successful return, there was more upheaval last week, when two of the…
GroupM Taps Xandr’s Kirk McDonald for North America CEO
WPP’s media investment arm GroupM has hired Kirk McDonald as its new North America CEO, nearly nine months after the role was vacated by Tim Castree. Since then, global CEO Christian Juhl had assumed the responsibilities of that role on an interim basis. McDonald most recently served as interim head of AT&T’s ad-tech unit Xandr…
Easily Distracted From Tasks? These Hilariously Weird Ads Show Why That Can Be Bad
Droga5 London has found a creative way to promote the productivity service Setapp: by showing just how wrong things can turn when we get distracted and don’t finish a task. In a series of comedic spots, the “Don’t Get Sidetracked. Get Setapp” social campaign showcases three scenarios where failing to complete a task leads to…
Grubhub’s Livestream Event Series Is Bringing the Brand to Millions of Viewers
Before the pandemic, Grubhub was already in the throes of offering a hybrid virtual and live event series. But with in-person events replaced with virtual ones, the company pivoted in that direction, leading to the birth of Grubhub Sound Bites, a series of livestream performances by leading artists. The event series has gone on to…
Facebook Begins Rolling Out Revamped Ad Preferences Page
Facebook will roll out a redesigned Ad Preferences page over the next few months in an effort to simplify navigation. Director of product management for business integrity Rob Leathern introduced the new design in a tweet, stressing that users will not lose access to any of the controls they currently use or the other transparency…
Without Events, 92Y Finds New Business Opportunity in Distinctive Digital Programming
Key Insight: Making classes interactive was key to their success. The 92nd Street Y, the 146-year-old arts and cultural institution on New York’s Upper East Side, annually draws 300,000 visitors and holds more than 2,000 ticketed live events, talks and classes with talent ranging from A-list actors to Nobel laureates. As the pandemic in March…
Karen Costello Rejoins Deutsch LA as CCO After 3 Years With The Martin Agency
Karen Costello is returning to Deutsch Los Angeles for the second time, this time to serve as CCO. She arrives with decades of agency experience, after initially joining as one of its first creative hires in 1997. She joins the agency after over three years with The Martin Agency as executive creative director, leading the…