Month: August 2020

Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers prepare for the end of third-party cookies in Chrome and the IDFA on iPhones. “The very substrate of how digital marketing has worked … is radically changing,” said Scott Hagedorn, CEO of Omnicom Media Group… Continue reading »

The post OMG’s Scott Hagedorn Wants A Reset On Behavioral Data appeared first on AdExchanger.

Tumblr tapped the Vice Media talent pool yet again, naming Terry City as its new vice president of entertainment partnerships. City will work to redefine Tumblr’s advertising partnerships with the entertainment and technology sectors, including film studios, streaming platforms and television networks. As part of his efforts, he will work with Tumblr’s product team on…

It’s 8 a.m. You log on to your first Zoom call of the day and, thanks to your shoddy Wi-Fi, you immediately freeze on screen. Cue a frantic restart. Next, you contend with a day of relentless buffering as you try to finish a work project and your stress levels get so high you want…

Jason Rosario is joining BBDO Worldwide as its first chief diversity, equity and inclusion officer. Rosario, who’s based in New York and will report to BBDO’s president and CEO Andrew Robertson, begins the new role on Sept. 8. His appointment comes less than a month after Omnicom, which owns BBDO, outlined a plan to achieve…

In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. “It Starts on TikTok” is a global multichannel campaign encompassing television, social platforms, digital media and out-of-home, and the heart…

The modern day cannabis consumer has emerged as one of the most dynamic demographics defying archaic stereotypes. People of all backgrounds, no matter their life stage, are now consuming it. Once considered a fringe category, cannabis in all of its forms is now a household essential, especially in the time of the coronavirus. There are…

Key Insights Meyer becomes the latest NBCU exec to depart the company in the wake of allegations about their behavior. There’s yet another huge exec exit at NBCUniversal, but this time it’s not because of new CEO Jeff Shell’s ongoing reorganization of the company. Vice chairman Ron Meyer has resigned, after revealing that “other parties”…

With 193 million and counting global subscribers, Netflix has managed to find success in nearly every TV genre–but there’s still one format that continue to elude the streamer: late night. The streaming service has canceled its latest late-night-themed series, Patriot Act With Hasan Minhaj, Minhaj said today on Twitter. “What a run. @patriotact has come…

Bud Light Seltzer is hiring for a new position on its marketing team–the brand’s first chief meme officer. While the brand already has a perfect hard seltzer, according to the application, what it could use help with is creating memes. In fact, its memes are admittedly “trash.” So through Sept. 18, Bud Light Seltzer will…